IT decision makers are not the only drivers for big data adoption as the marketing department is also playing a large part in this, according to IDC's Australia telecommunications group associate director, Dustin Kehoe.

This roundup of hot social media startups was culled from a list of more than 40 nominees that were originally compiled on Startup50. Because narrowing a list of so many compelling startups down to 10 is both tricky and subjective, we turned to crowdsourcing for part of the decision-making process.

More than 25 years after Apple introduced "Knowledge Navigator" as a concept that envisioned the future of computers, Intel has reintroduced the concept as the future of smartphones.

CMO’s regular round-up of controversial, thought-provoking or otherwise entertaining stories about marketers and marketing activities worldwide.

Canon has embarked on a phased upgrade of its underlying digital platforms to support its largest-ever consumer marketing campaign aimed at changing the way customers engage with the brand.

Just what makes the marketing chief of a rapidly growing company tick? Do they need specific skills in order to cope with the fast-paced nature of their evolving brand and business? Are they better multi-taskers than most? Do they have an entrepreneurial streak most of us should envy? And how much say do they have in shaping the products and solutions their company offers?

Yahoo wants to accelerate its development of mobile products geared toward delivery of personalised content, CEO Marissa Mayer said Tuesday, as the company works to stay relevant in a world where smartphones and tablets are becoming dominant.

The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.

When Neil Fantom, a manager at the World Bank, sat down with the organisation's technology team in 2010 to talk about opening up the bank's data to the world at large, he encountered a bit of unfamiliar terminology. "At that time I didn't even know what 'API' meant," says Fantom.

Twitter has long been a go-to source for breaking news and silly micro-memes, however the social service may be gearing up to transform into a multi-media über platform. Last week, we learned about Twitter's plans to launch a music streaming service, and now the company is laying the groundwork to stream video content.

How do you choose the right software (or app) for your organisation? How do you sort through the sales hype? And how can you tell which vendor will be with you for the long haul and which will disappear after the sale?

Facebook has launched a program that will target advertisements based on what users have actually purchased, but said that advertisers will not have direct access to information that identifies the user.

ANZ Stadium is in the midst of its biggest sporting year since the Sydney 2000 Olympic Games. Driving customer engagement with this historic array of content along with digital transformation are key for new marketing chief, Melinda Madigan.

LinkedIn, the world's largest professional networking site, continues to beef up its content publishing platform with its agreement to acquire Pulse, which makes a mobile news aggregation, reader and content distribution application.

I believe making smart, fact-based decisions is absolutely essential to customer-centric leadership. I'm sure many of you reading this will say to yourselves, ‘We're already doing that’. Sorry, but you're probably not.

During the IBM Smarter Analytics conference in Sydney this month, four of its key session speakers from Australia Post, IBM consulting,Telstra and American Express closed off the day by outlining their top tips for improving your approach to data analytics.

How can you know if a customer is thinking about defecting from your products or services? Is it possible to predict this attrition, or even stop it in its tracks?

After dumping Facebook a little less than a year ago, General Motors is back, running an advertising test on the social network.

Improving users' experiences is no justification for using consumer information in big data projects, according to Europe's top data protection officials.

Lenovo Australia has claimed its adoption of Adobe’s Marketing Cloud has helped it exceed search engine marketing targets by more than 30 per cent in its first three months.