Intel invokes Apple's Knowledge Navigator to envision future smartphones

Future smartphones will know where you are, where you're going, what you're doing and who you know

More than 25 years after Apple introduced "Knowledge Navigator" as a concept that envisioned the future of computers, Intel has reintroduced the concept as the future of smartphones.

Smartphones in the future will be cognisant of surroundings, and be able to anticipate the needs of users, said Mike Bell, vice-president and general manager of Intel's mobile and communications group, during an onstage interview this week at the D: Dive Into Mobile conference organised by the All Things D website.

Smartphones will be ‘intelligent’ and know when things need to get done, Bell said. Based on time, surroundings and a user's location, smartphones could manage calendars, schedule events or even set up the air temperature in a home, all with minimal user intervention.

"We can essentially have a device that is much more aware of what is going on around you or aware of what you are doing," Bell said. "It's kind of the 'real' Knowledge Navigator in your pocket."

The Knowledge Navigator was a concept introduced by Apple in 1987 that described new features such as touch and voice interaction, which are now reaching computers. The concept was described through videos of a person interacting with a tablet-like computer. Apple ultimately introduced the tablet category with the iPad. Some of the Knowledge Navigator concepts were also described at the time through TV shows such as Star Trek: The Next Generation.

Bell, who previously worked at Apple, said the current "smartphone 2.0" model revolving around "there's an app for that" needed to change. He painted a picture of what smartphones will be able to do.

"They know where you are, where you're going, what you're doing, who you know. They have all your information. Why can't they do something useful with that? Why can't it help you instead of waiting for you to realise you need to do something? The processing power and the speed of the connectivity and the fact that the technology lets us have the battery life we need to do this kind of stuff ... is all converging," Bell said.

Some applications already exist to make smartphones more utilitarian, but Bell said more work needs to be done so handhelds can better anticipate human needs.

"Each of those applications right now has their own understanding, their own set of data. It's not really done at a system level where everyone works from the same information so that the applications can work together to optimise this experience," Bell said.

An enabler could be powerful smartphones with long battery life that can handle intense tasks like real-time translation, which is mostly relegated to the cloud at this time, Bell said.

With the PC market slumping, Intel is focusing more of its chip activity on mobile devices, a segment dominated by ARM processors. It hopes to use its manufacturing advantage -- which is considered the most advanced in the industry -- to build smaller and faster chips.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in