First detailed specs for developers outline new Glassware apps, along with connectivity, display and menu capabilities
The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.
The Google Glass wearable computer will have a high-resolution display equivalent of a 25-inch high-definition screen from eight feet away, and will capture 5-megapixels images and video at a resolution of 720p, according to technical specs disclosed on Monday.
Google also gave a limited developer preview of Google Mirror API (application programming interface), which it told developers allows them to build Web-based services, called Glassware, that interact with Google Glass. This functionality will be delivered over a cloud-based API and does not require running code on Glass.
Glassware can share content with contacts, which can be a person or other Glassware. The Glassware can also be made aware of users' locations with appropriate permission from users.
The terms of service for developers, however, prohibits them from charging users for downloading their client or from sale of virtual goods. Developers cannot also display advertisements through their Glassware clients, or use data from the client for advertising purposes. Developers are also forbidden from selling data collected through the application to third parties such as data brokers and ad networks.
Google Glasses
Google has released user interface guidelines, a developer guide and reference documentation on the API for developers.
Timeline cards, which can be text, rich HTML, images, or video, are at the core of the user experience and display the content that users see, Google said. Developers can specify menu items on timeline cards and these can include built-in actions like read aloud, reply-by-voice and navigation tools, or custom actions specific to the service the developer offers, according to the post.
The device will also be Wi-Fi compliant with 802.11b/g standards and Bluetooth, and has 12GB of usable memory, synced with Google cloud storage. It has 16GB flash memory in total.
The battery will support one full day of typical use, though some features like video recording are more battery intensive. Charging is through an included Micro USB cable and charger, and Google recommends the use of the charger that ships with Google Glass, rather than the "thousands of Micro USB chargers out there," according to a document on the Google Glass support page.
The device is compatible with Bluetooth-capable phones. The MyGlass companion app, which enables GPS (Global Positioning System) and SMS (Short Message Service) messaging, requires Android 4.0.3 or higher.
Google has notified some users selected under its Glass Explorer testers program that some of the US$1,500 glasses were being produced and shipped in phases, according to reports.
Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversion on LinkedIn: CMO Australia.
As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com
Anthony Idle
How Total Tools overhauled its omnichannel marketing
Well, you can always improve your service. Your customers will appreciate your efforts.
Mike Thompson
Report: Australian customer experience good but not great
Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping
Cotton Sarees Online
How data is driving the customers of a lifetime for BaubleBar
Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
NavkarConsultancyServices
Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?