Twitter is reportedly making moves to stream video content.
Twitter has long been a go-to source for breaking news and silly micro-memes, however the social service may be gearing up to transform into a multi-media über platform. Last week, we learned about Twitter's plans to launch a music streaming service, and now the company is laying the groundwork to stream video content.
Bloomberg is reporting that the service built around curating thought sneezes from friends and celebrities is close to reaching agreements with Viacom and NBC to bring video content to the Twitter site and associated apps. The deal reportedly would allow Twitter to stream videos and split the ad revenue with content partners.
Late last year, former News Corp suit, Peter Chernin, joined the board of Twitter to help the company navigate the media landscape. Chernin was one of the masterminds behind Hulu and has long been considered one of the most digitally tuned-in media execs. These recent non-SMS-based moves by Twitter may be the first fruits of this addition.
TV networks are dead
A pivot in Twitter's business model was bound to occur as the company has long struggled to match its outsized influence with actual revenue. The move could mark a further blurring of the media landscape, which has seen platforms such as Netflix and Amazon move into content creation, and music services like Spotify toy with offering video content.
Technology allows any platform--regardless of their original purpose--to become a medium for content. There is no technical reason why Snapchat or Foursquare couldn't one day become as important to the TV viewing public as Hulu or YouTube, if not NBC or HBO. The traditional network model has long been tenuous, but may now be close to complete obsolescence.
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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