Twitter locking down deals to stream TV content

Twitter is reportedly making moves to stream video content.

Twitter has long been a go-to source for breaking news and silly micro-memes, however the social service may be gearing up to transform into a multi-media über platform. Last week, we learned about Twitter's plans to launch a music streaming service, and now the company is laying the groundwork to stream video content.

Bloomberg is reporting that the service built around curating thought sneezes from friends and celebrities is close to reaching agreements with Viacom and NBC to bring video content to the Twitter site and associated apps. The deal reportedly would allow Twitter to stream videos and split the ad revenue with content partners.

Late last year, former News Corp suit, Peter Chernin, joined the board of Twitter to help the company navigate the media landscape. Chernin was one of the masterminds behind Hulu and has long been considered one of the most digitally tuned-in media execs. These recent non-SMS-based moves by Twitter may be the first fruits of this addition.

TV networks are dead

A pivot in Twitter's business model was bound to occur as the company has long struggled to match its outsized influence with actual revenue. The move could mark a further blurring of the media landscape, which has seen platforms such as Netflix and Amazon move into content creation, and music services like Spotify toy with offering video content.

Technology allows any platform--regardless of their original purpose--to become a medium for content. There is no technical reason why Snapchat or Foursquare couldn't one day become as important to the TV viewing public as Hulu or YouTube, if not NBC or HBO. The traditional network model has long been tenuous, but may now be close to complete obsolescence.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in