LinkedIn to buy Pulse, maker of mobile news reader app

With the acquisition, the professional networking site aims to boost its content-publishing capabilities

LinkedIn, the world's largest professional networking site, continues to beef up its content publishing platform with its agreement to acquire Pulse, which makes a mobile news aggregation, reader and content distribution application.

LinkedIn has been broadening its site's scope in recent years beyond its core feature of individual professional profiles, where people post career-related information and network with other members.

The Pulse acquisition fits into LinkedIn's recent push around becoming a repository of news articles and columns published by media outlets and professional authors, as well as of member-generated posts, primarily about career advancement and business.

"We believe LinkedIn can be the definitive professional publishing platform -- where all professionals come to consume content and where publishers come to share their content," wrote Deep Nishar, LinkedIn's senior vice-president, products and user experience, in a blog post. "Millions of professionals are already starting their day on LinkedIn to glean the professional insights and knowledge they need to make them great at their jobs."

"Pulse is a perfect complement to this vision," he said.

The deal, expected to close this quarter, is worth about US$90 million (AUD$85.31m), approximately 90 per cent stock and 10 per cent cash.

Ankit Gupta and Akshay Kothari started Pulse in 2010 as a class project at Stanford that grew out of their dissatisfaction with mobile news reading. With Pulse, they aimed for "an effortless experience, with clean design and easy access to all of our favourite sources," they wrote in a separate blog post on Thursday.

Pulse, available for iOS and Android devices, will remain available in its current form for now, and the two teams will work to extend it and create "new offerings," they said, without going into details. It has more than 30 million users in 190 countries, and is growing its user base by about 1 million people per month. It's used by more than 750 publishers.

Meanwhile, as of the end of 2012, LinkedIn had topped 200 million registered members located in more than 200 countries.

Last month, LinkedIn announced a revamping of its search engine, a move intended to make it easier for its members to find information on the site, as the volume of content increases and becomes more varied.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversion on LinkedIn: CMO Australia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in