JCDecaux launches Australia's first ‘playable posters’ embedded with capacitive touch
Crust Pizza, in concert with Australian electronic music duo, Peking Duk, has kicked off an interactive street campaign that uses JCDecaux ‘playable posters’ with capacitive touch technology in order to bring playable music to the street.
The outdoor campaign, which was originally created by 3rdspace, features playable JCDecaux City Lights and StreetTalk vinyl posters embedded with capacitive touch technology that lets passers-by remix music on a super-sized pizza shaped DJ deck.
JCDecaux head of creative solutions, Alan Klein, said the playable City Lights and StreetTalk panels are located in high pedestrian, high dwell time locations in Sydney, Melbourne and Brisbane ensuring the campaign ‘makes everyday moments more delightful’ for commuters and pedestrians, throughout the day.
“In a JCDecaux first, the printed posters themselves are interactive. It’s been exciting to see our posters come to life using technology that definitely takes them ‘out of the box,’” Klein said.
Crust Pizza marketing manager, Zoe Jacovou, marketing manager, said the company is excited to extend its Peking Duk collaboration into ‘out of home’ by featuring the DJs’ unique sounds in a first to market interactive street campaign.
According to the company, fans of Crust and Peking Duk will also have the chance to win invitations to Peking Duk’s upcoming performance at Nova’s Red Room: ARIA Edition on Thursday November 17 by purchasing any of Crust’s gourmet pizzas online up until Sunday November 13 or by tuning into the Nova Network nationally.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 11 of this new podcast series, BrandHook MD, Pip Stocks, talks with Australia Post chief innovation officer and former CMO, Greg Sutherland, about how brand reputation today is built on what customers say, why that’s reflective of experience, and what AusPost is doing to tackle that.
Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...
Srialto
The rise of online retail marketplaces and what they mean for brands
Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants
Fab Capodicasa
What it's taking for Edible Blooms to grow a stronger personalisation strategy
Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...
Jason Smith
Australia Post earmarks $20m for Australian ecommerce innovation investment
For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...
Janice Morgan
7 ways to run your marketing department like a software startup
Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...
GreatDayTo
Why Aussie Home Loans is embracing digital transformation