JCDecaux launches Australia's first ‘playable posters’ embedded with capacitive touch
Crust Pizza, in concert with Australian electronic music duo, Peking Duk, has kicked off an interactive street campaign that uses JCDecaux ‘playable posters’ with capacitive touch technology in order to bring playable music to the street.
The outdoor campaign, which was originally created by 3rdspace, features playable JCDecaux City Lights and StreetTalk vinyl posters embedded with capacitive touch technology that lets passers-by remix music on a super-sized pizza shaped DJ deck.
JCDecaux head of creative solutions, Alan Klein, said the playable City Lights and StreetTalk panels are located in high pedestrian, high dwell time locations in Sydney, Melbourne and Brisbane ensuring the campaign ‘makes everyday moments more delightful’ for commuters and pedestrians, throughout the day.
“In a JCDecaux first, the printed posters themselves are interactive. It’s been exciting to see our posters come to life using technology that definitely takes them ‘out of the box,’” Klein said.
Crust Pizza marketing manager, Zoe Jacovou, marketing manager, said the company is excited to extend its Peking Duk collaboration into ‘out of home’ by featuring the DJs’ unique sounds in a first to market interactive street campaign.
According to the company, fans of Crust and Peking Duk will also have the chance to win invitations to Peking Duk’s upcoming performance at Nova’s Red Room: ARIA Edition on Thursday November 17 by purchasing any of Crust’s gourmet pizzas online up until Sunday November 13 or by tuning into the Nova Network nationally.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021