Leadership
After only nine months at APN Outdoor, Charlotte Valente has been appointed GM for the B2B division of the Big Red Group (BRG).
JCDecaux is the latest company to use virtual reality to promote its brand.
Leadership
Following the acquisition of APN Outdoor in Australia and New Zealand in 2018, out-of-home company, JCDecaux, has announced a new sales and marketing leadership structure.
Digital Marketing
Jetstar has used innovative eye tracking technology in its most recent out of home (OOH) campaign in December.
Leadership
JCDecaux has announced a new leadership team for the combined APN Outdoor and JCDecaux businesses, including a the CMO, the day after the previous general manager of marketing of APN Outdoor, Charlotte Valente, left.
Leadership
Charlotte Valente is leaving APN outdoor for new challenges, following the $1.12 billion acquisition of the business by French out-of-home giant, JCDecaux.
Digital Marketing
Just a day after oOh!Media confirmed its acquisition of out-of-home advertising player, Adshel, for $570 million, JCDecaux has announced it will acquire ASX-listed APN Outdoor Group in a deal worth $1.12 billion.
The bidding war across Australia’s out-of-home supplier market continues, with APN Outdoor Group today upping its bid for rival player, Adshel, to $540 million.
Digital Marketing
Agencies and out-of-home providers are increasingly embracing third-party, cloud-based technology and reporting in order to provide advertisers with greater transparency and campaign insight.
Crust Pizza, in concert with Australian electronic music duo, Peking Duk, has kicked off an interactive street campaign that uses JCDecaux ‘playable posters’ with capacitive touch technology in order to bring playable music to the street.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?
As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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