Digital Marketing
Facial recognition technology is being used in a new out-of-home (OOH) campaign to read facial expressions.
Leadership
After only nine months at APN Outdoor, Charlotte Valente has been appointed GM for the B2B division of the Big Red Group (BRG).
JCDecaux is the latest company to use virtual reality to promote its brand.
Leadership
Following the acquisition of APN Outdoor in Australia and New Zealand in 2018, out-of-home company, JCDecaux, has announced a new sales and marketing leadership structure.
Digital Marketing
Jetstar has used innovative eye tracking technology in its most recent out of home (OOH) campaign in December.
Leadership
JCDecaux has announced a new leadership team for the combined APN Outdoor and JCDecaux businesses, including a the CMO, the day after the previous general manager of marketing of APN Outdoor, Charlotte Valente, left.
Leadership
Charlotte Valente is leaving APN outdoor for new challenges, following the $1.12 billion acquisition of the business by French out-of-home giant, JCDecaux.
Digital Marketing
Just a day after oOh!Media confirmed its acquisition of out-of-home advertising player, Adshel, for $570 million, JCDecaux has announced it will acquire ASX-listed APN Outdoor Group in a deal worth $1.12 billion.
The bidding war across Australia’s out-of-home supplier market continues, with APN Outdoor Group today upping its bid for rival player, Adshel, to $540 million.
Digital Marketing
Agencies and out-of-home providers are increasingly embracing third-party, cloud-based technology and reporting in order to provide advertisers with greater transparency and campaign insight.
Crust Pizza, in concert with Australian electronic music duo, Peking Duk, has kicked off an interactive street campaign that uses JCDecaux ‘playable posters’ with capacitive touch technology in order to bring playable music to the street.
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A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I have recently worked on Big Data while studying on my certificate exam SAA-C01 Braindumps provides authentic IT Certification exams pre...
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Thanks for sharing the insights. The findings are spot on according to several encounters we had with various brands in the luxury retail...
Xen Chia
Report: Only 11 per cent of brands use customer data effectively
I think they are overpriced. Don't you think so? I won't buy them.
Donna Green
Apple Watch arrives April 24, some models top $10K
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That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.
Simon Smith
Facial recognition technology being used in a new out-of-home campaign