Marketo CEO departs; former SAP president appointed

CEO departure follows the acquisition of the marketing automation vendor by private equity firm

Marketo’s founder and CEO is stepping down from his position just a few months after the marketing automation vendor was acquired by a private equity firm.

Phil Fernandes will finish in his role on 1 November and is being replaced by former SAP president of enterprise platforms and analytics, Steve Lucas.

Lucas has worked across a number of enterprise software vendors during his career with an emphasis on cloud, mobile, database and analytics. In his most recent role at SAP, he was responsible for accelerating the way new offerings were brought to market. Prior to this, he was the global leader for SAP’s business analytics database and technology division, Business Objects, and corporate strategy and market development.

Inbetween his stints at SAP, Lucas was vice-president of platform marketing and Force.com at Salesforce.

“I am excited to join the company as Marketo accelerates its growth through enterprise expansion, its unprecedented next-generation marketing platform and its robust partner ecosystem,” he said in a statement. “I look forward to leading this incredible organisation and enabling anyone using these market-leading solutions to innovate faster and accelerate their digital transformation through marketing, all with a firm commitment to Marketo’s unique culture that champions diversity, inclusion and social responsibility.”

Fernanez’s next move has not been disclosed, but he wished his successor well in the statement.

“I am confident that the Marketo team under Steve’s leadership will maintain and extend our commitment to innovation, integrity and customer success, as well as to the thousands of successful, passionate individuals who are the heart of the Marketing Nation.”

Marketo was acquired by Vista Equity Partners for US$1.79 billion in an all-cash deal in June. Since then, there have been a series of global and local executive departures, including that of global CMO, Sanjay Dhokalia, and local MD, Greg Taylor.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in