Clemenger BBDO and Bonds' 'The Boys' campaign recognised as courageous, while Neil Lawrence honoured
oOh! Media’s Brendon Cook took home the ADMA Marketer of the Year trophy and Affinity’s Luke Brown the Jon Clark Award for Outstanding Contribution at this year’s ADMA Creativity & Effectiveness Awards.
Cook, who is CEO of the out-of-home company, told the more than 600 attendees that it was both an exciting and challenge time to be a marketer as the pace of change accelerates.
“If you don’t love disruption, you should not be in marketing,” he said during his speech.
Also on the list of winners of this year’s Excellence Awards were WiTH Collective’s Steve Coll, who was awarded ADMA Creative of the Year, HIF’s Maureen Teague, who was recognised with the ADMA Young Marketer of the Year award, and 303 MullenLowe’s Melissa Hawkett, who was honoured as ADMA Young Creative of the Year.
Inducted into ADMA’s Hall of Fame was the legendary Neil Lawrence, one of Australia’s top creative directors, who passed away in 2015 aged 60 in a diving accident. Lawrence is best known for coining the slogan 'Kevin 07' work, along with the latest Qantas 'Welcome Home' campaign, but had also more recently branched out into documentaries and was honoured for his work on Kaching!, an investigation into the poker machine industry.
On the campaign and agency front, Clemenger BBDO Melbourne and TWBA Melbourne both received multiple AC&E awards for their efforts. Clemenger received the Grand Prix, Most Courageous Client, Out-of-Home, Data-Driven Mail and Branded Content awards for its work with Pacific Brands/Bonds and Mercedes-Benz Australia. Bonds’ ‘The Boys’ campaign was also the most recognised on the night.
TWBA meanwhile, was Integrated Campaign, Broadcast and PR categories for its work on ANZ’s Continued Push for an Equal Future campaign.
This year’s awards are the first to be audited by the association’s new audit committee, and ADMA CEO, Jodie Sangster, stressed only agencies that could verify their results went through to the final round of judging.
“The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proposition, not as separate specialisations,”she said. “Together, they have the power to transform a business as the winners tonight have demonstrated.”
The full list of 2016 winners is as follows:
Ambient/Experiential
eBay Virtual Reality Department Store for eBay by Traffik with Pulse Communications
Apps
Wild About Whales for NSW National Parks & Wildlife Service by Mobbidiction
Art Direction
Stoneleigh No 50: The Instagrammable House for Pernod Ricard/Stoneleigh Wine by Society
Best Use of Search
Always On Regional NSW Search Engine Marketing for Destination NSW by Match
Branded Content
The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne
Broadcast: TV, Cinema, Radio
ANZ's continued push for an Equal Future for ANZ Australia by TBWA Melbourne
Copywriting
Optus Olympics for Optus by WiTH Collective
Customer Acquisition Campaign
RaboDirect Shonky Savers for RaboDirect by TBWA Sydney
Data Analytics
90 ways to say '$1 Chips' for KFC Australia by Ogivly Australia
Data Strategy
Telstra Business Check-in by CHE Proximity with CX Agency Lavender
Data Visualisation
Interactive Buildings: Planning law, in 3D for NSW Planning & Environment by Wunderman-Bienalto
Data-Driven Mail
GLC Hologram for Mercedes-Benz Australia by Clemenger BBDO Melbourne
Digital & Social Advertising
Get Cash for Westpac by Track/DDB Group in collaboration with MediaCom and Facebook
E-commerce Website & Marketing
Sleep is Back for Love to Dream Ltd by Affinity
Integrated Campaign
Supermarket Switch for Aldi by BMF
Integrated Campaign – small budget
Re-Pie-Cling for Goodman Fielder/Pampas by Havas Media Australia
Media Campaign
Soap Tube for Campbell’s Soup Australia by TKT Sydney
Most Effective Use of Content
Hands off our Ambos for SA Health by Showpony Advertising
Not-For-Profit Campaign
Stop it at the Start for the Australian Government Department of Social Services by BMF
Out-Of-Home
The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne
PR Campaign
ANZ's continued push for an Equal Future for ANZ Australia by TBWA Melbourne
Social Media Campaign
Hands off our Ambos for SA Health by Showpony Advertising
UX, Interface & Navigation Design
Banker Desktop for ANZ Australia by Isobar
Grand Prix Award
The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne
Overall Customer Experience Award
Banker Desktop for ANZ Australia by Isobar
Courageous Client Award
The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne
ADMA Marketer of the Year
Brendon Cook, oOh! Media
ADMA Creative of the Year
Steve Coll, WiTH Collective
The Jon Clark Award for Outstanding Contribution
Luke Brown, Affinity
ADMA Young Marketer of the Year
Maureen Teague, HIF
ADMA Young Creative of the Year
Melissa Hawkett, 303 MullenLowe
ADMA Hall of Fame
Neil Lawrence
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...
Sergiu Alexei
The top 6 content challenges facing B2B firms
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game