oOh! Media’s Brendon Cook took home the ADMA Marketer of the Year trophy and Affinity’s Luke Brown the Jon Clark Award for Outstanding Contribution at this year’s ADMA Creativity & Effectiveness Awards.
Cook, who is CEO of the out-of-home company, told the more than 600 attendees that it was both an exciting and challenge time to be a marketer as the pace of change accelerates.
“If you don’t love disruption, you should not be in marketing,” he said during his speech.
Also on the list of winners of this year’s Excellence Awards were WiTH Collective’s Steve Coll, who was awarded ADMA Creative of the Year, HIF’s Maureen Teague, who was recognised with the ADMA Young Marketer of the Year award, and 303 MullenLowe’s Melissa Hawkett, who was honoured as ADMA Young Creative of the Year.
Inducted into ADMA’s Hall of Fame was the legendary Neil Lawrence, one of Australia’s top creative directors, who passed away in 2015 aged 60 in a diving accident. Lawrence is best known for coining the slogan 'Kevin 07' work, along with the latest Qantas 'Welcome Home' campaign, but had also more recently branched out into documentaries and was honoured for his work on Kaching!, an investigation into the poker machine industry.
On the campaign and agency front, Clemenger BBDO Melbourne and TWBA Melbourne both received multiple AC&E awards for their efforts. Clemenger received the Grand Prix, Most Courageous Client, Out-of-Home, Data-Driven Mail and Branded Content awards for its work with Pacific Brands/Bonds and Mercedes-Benz Australia. Bonds’ ‘The Boys’ campaign was also the most recognised on the night.
TWBA meanwhile, was Integrated Campaign, Broadcast and PR categories for its work on ANZ’s Continued Push for an Equal Future campaign.
This year’s awards are the first to be audited by the association’s new audit committee, and ADMA CEO, Jodie Sangster, stressed only agencies that could verify their results went through to the final round of judging.
“The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proposition, not as separate specialisations,”she said. “Together, they have the power to transform a business as the winners tonight have demonstrated.”
The full list of 2016 winners is as follows:
Ambient/Experiential
eBay Virtual Reality Department Store for eBay by Traffik with Pulse Communications
Apps
Wild About Whales for NSW National Parks & Wildlife Service by Mobbidiction
Art Direction
Stoneleigh No 50: The Instagrammable House for Pernod Ricard/Stoneleigh Wine by Society
Best Use of Search
Always On Regional NSW Search Engine Marketing for Destination NSW by Match
Branded Content
The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne
Broadcast: TV, Cinema, Radio
ANZ's continued push for an Equal Future for ANZ Australia by TBWA Melbourne
Copywriting
Optus Olympics for Optus by WiTH Collective
Customer Acquisition Campaign
RaboDirect Shonky Savers for RaboDirect by TBWA Sydney
Data Analytics
90 ways to say '$1 Chips' for KFC Australia by Ogivly Australia
Data Strategy
Telstra Business Check-in by CHE Proximity with CX Agency Lavender
Data Visualisation
Interactive Buildings: Planning law, in 3D for NSW Planning & Environment by Wunderman-Bienalto
Data-Driven Mail
GLC Hologram for Mercedes-Benz Australia by Clemenger BBDO Melbourne
Digital & Social Advertising
Get Cash for Westpac by Track/DDB Group in collaboration with MediaCom and Facebook
E-commerce Website & Marketing
Sleep is Back for Love to Dream Ltd by Affinity
Integrated Campaign
Supermarket Switch for Aldi by BMF
Integrated Campaign – small budget
Re-Pie-Cling for Goodman Fielder/Pampas by Havas Media Australia
Media Campaign
Soap Tube for Campbell’s Soup Australia by TKT Sydney
Most Effective Use of Content
Hands off our Ambos for SA Health by Showpony Advertising
Not-For-Profit Campaign
Stop it at the Start for the Australian Government Department of Social Services by BMF
Out-Of-Home
The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne
PR Campaign
ANZ's continued push for an Equal Future for ANZ Australia by TBWA Melbourne
Social Media Campaign
Hands off our Ambos for SA Health by Showpony Advertising
UX, Interface & Navigation Design
Banker Desktop for ANZ Australia by Isobar
Pinnacle Awards
Grand Prix Award
The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne
Overall Customer Experience Award
Banker Desktop for ANZ Australia by Isobar
Courageous Client Award
The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
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