Leadership
It’s the brands that can reflect culture back to consumers through their content, brand proposition and creative experiences that are going to win, according to AOL digital prophet, David Shing.
Digital Marketing
Berlin-based international food company, HelloFresh, has implemented a converged data platform for deeper data analysis in a bid to optimise customer experience and business operations worldwide.
Digital Marketing
The Interactive Advertising Bureau (IAB) Australia has released an industry handbook on affiliate marketing in a bid to better educate the market on this growing digital marketing technique.
Leadership
Two years in to his tenure as marketing leader and president of the consumer and film division for one of the world’s most recognised – and potentially most battered – brands, Overman has had plenty of time to reflect on what it takes to be a modern brand custodian.
AT&T said it will acquire Time Warner for US$85.4 billion, reflecting a continuing trend for the consolidation of communications and media companies.
Digital Marketing
A new global report has found more than half of CMOs expect artificial intelligence to have a greater impact on marketing and communications than social media ever had.
Former Best and Less CEO and current non-executive director at Woolworths, AMP, Australia Post and Nine Entertainment, Holly Kramer, has been awarded for her career-long contribution to marketing at the annual Australian Marketing Institute (AMI) Awards this week.
Digital Marketing
All the latest martech and adtech news from Campaign Monitor, LivePerson, InMoment, Integral Ad Science, Oblong, PicScout, Freshdesk, Airmarket, Leanplum and TapFwd.
Mid market online retailers are struggling with time constraints and the pressure to deliver a holistic view of customers via integrated commerce marketing automation technologies, according to a global Bronto Software executive.
Leadership
Speculation is rising around the highly anticipated launch of Kodak’s forthcoming smartphone offering on 20 October, the latest in a series of products aimed at re-introducing the brand to a new generation of consumer creators.
More than 70 of Australia's leading marketers joined CMO for the first-ever CMO50 event in Sydney on 18 October. Here are pictorial highlights from the event
Leadership
If you wanted proof marketing is undergoing systematic transformation, then this year’s CMO50 is it.
Leadership
Marketing leaders from as a wide a field as pizza production and retail to superannuation, tertiary education and cloud-based software have taken top 10 honours in the second annual CMO50 list.
Digital Marketing
Airmarket has launched a mobile advertising platform that combines hyper-location data with programmatic technology, a format the company said will alter the way brands engage with customers on their mobile devices.
Claiming a 78 per cent accuracy rate based on prior years’ results, chief of research Daryl Plummer delivered Gartner’s 10 strategic predictions for the next three-to-five years at the company’s Symposium/ITExpo yesterday.
Leadership
Online education provider, Open Colleges, has promoted its CMO to a chief operations role and appointed a new marketing leader from within its ranks.
Digital Marketing
Global doughnut chain, Krispy Kreme, has a massive focus on digital, tallying a digital spend of 75 per cent, up from 50 per cent the previous year, and 20-30 per cent the year before - an aggressive move that aims to give customers a seamless experience and push the boundaries of innovation.
Digital Marketing
ThinkTV has joined forces with noted media academic, Professor Karen Nelson-Field, on a new Smart Lab that will tap artificial intelligence technologies to help improve the way TV advertising performance is gauged.
Digital Marketing
Location intelligence and geo-mapping can be powerful ways to connect with customers and provide a more personalised, tailored and relevant experience. But placed in the wrong hands, and the technology can quickly spiral into annoying your customer and ultimately, ruin your customer relationships.
Digital Marketing
Agencies are stepping up their use of attribution modelling, ad fraud detection, data management platforms, brand safety and ad viewability tracking as they strive for more effective results, a new report from IAB has found.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
