Kevin Lynch appointed acting chief operating officer and a new marketing chief is appointed from within
Online education provider, Open Colleges, has promoted its CMO to a chief operations role and appointed a new marketing leader from within its ranks.
Kevin Lynch, who has been the CMO since October 2011, was appointed acting chief operating officer of The Apollo Education Group-owned organisation in September. He is being replaced by Matt Hill, who joined Open Colleges in February 2013 as head of brand and communications.
Hill was previously working at American Express UK in brand and communications. His resume also includes a stint as channel marketing manager for the Think Education Group.
As CMO, Hill is responsible for leading the digital marketing strategy for Open Colleges and driving stronger student outcomes.
“We aim to continue to demonstrate the strong benefits of online learning through our various media channels,” Hill said upon his promotion. “We want students to feel empowered and confident they can improve their lives through continuing education.”
For Hill, the future of education is online, and he hinted at big projects in the pipeline as part of the group’s educational expansion plans, which will see it focus on modalities, locations and sectors.
“Our brand purpose is to empower people to improve their lives – to free people to pursue a better life by removing the barriers that limit their confidence and ability to access the life-changing benefits of education,” he said.
Open Colleges has educated more than 700,000 students to date and has 55,000 active online students covering accounting and finance through to heal, childcare, design and programming.
Open Colleges recently partnered with Australian startup, Recomazing, an online recommendations site that aims to help individuals connect based on brand and product recommendations.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club