Kevin Lynch appointed acting chief operating officer and a new marketing chief is appointed from within
Online education provider, Open Colleges, has promoted its CMO to a chief operations role and appointed a new marketing leader from within its ranks.
Kevin Lynch, who has been the CMO since October 2011, was appointed acting chief operating officer of The Apollo Education Group-owned organisation in September. He is being replaced by Matt Hill, who joined Open Colleges in February 2013 as head of brand and communications.
Hill was previously working at American Express UK in brand and communications. His resume also includes a stint as channel marketing manager for the Think Education Group.
As CMO, Hill is responsible for leading the digital marketing strategy for Open Colleges and driving stronger student outcomes.
“We aim to continue to demonstrate the strong benefits of online learning through our various media channels,” Hill said upon his promotion. “We want students to feel empowered and confident they can improve their lives through continuing education.”
For Hill, the future of education is online, and he hinted at big projects in the pipeline as part of the group’s educational expansion plans, which will see it focus on modalities, locations and sectors.
“Our brand purpose is to empower people to improve their lives – to free people to pursue a better life by removing the barriers that limit their confidence and ability to access the life-changing benefits of education,” he said.
Open Colleges has educated more than 700,000 students to date and has 55,000 active online students covering accounting and finance through to heal, childcare, design and programming.
Open Colleges recently partnered with Australian startup, Recomazing, an online recommendations site that aims to help individuals connect based on brand and product recommendations.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
A business that cares about its customers is an easy thing to say; it’s much harder to do.
Educational activities is always a prestigious approaches in taking time for the smoother operational planning to implement in the long r...
ikuyo
Save the Children's marketing chief swaps not-for-profit for education
We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...
Helaina Berry
Predictions: 17 digital marketing trends for 2017
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making