Open Colleges gets a new CMO

Kevin Lynch appointed acting chief operating officer and a new marketing chief is appointed from within

Online education provider, Open Colleges, has promoted its CMO to a chief operations role and appointed a new marketing leader from within its ranks.

Kevin Lynch, who has been the CMO since October 2011, was appointed acting chief operating officer of The Apollo Education Group-owned organisation in September. He is being replaced by Matt Hill, who joined Open Colleges in February 2013 as head of brand and communications.

Hill was previously working at American Express UK in brand and communications. His resume also includes a stint as channel marketing manager for the Think Education Group.

As CMO, Hill is responsible for leading the digital marketing strategy for Open Colleges and driving stronger student outcomes.

“We aim to continue to demonstrate the strong benefits of online learning through our various media channels,” Hill said upon his promotion. “We want students to feel empowered and confident they can improve their lives through continuing education.”

For Hill, the future of education is online, and he hinted at big projects in the pipeline as part of the group’s educational expansion plans, which will see it focus on modalities, locations and sectors.

“Our brand purpose is to empower people to improve their lives – to free people to pursue a better life by removing the barriers that limit their confidence and ability to access the life-changing benefits of education,” he said.

Open Colleges has educated more than 700,000 students to date and has 55,000 active online students covering accounting and finance through to heal, childcare, design and programming.

Open Colleges recently partnered with Australian startup, Recomazing, an online recommendations site that aims to help individuals connect based on brand and product recommendations.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in