Digital Marketing
Luxury car manufacturer, Lexus, has seen the return on marketing investment of long-term impact activities in order to improve brand equity double thanks to a repositioning of its strategy.
Social Media
Is there any stopping the rise of digital media? In 2013, the A/NZ operation of global beauty company, L’Oréal, was spending less than 15 per cent of its media budget on digital. Fast forward to 2016, and that has doubled to 30 per cent.
Digital Marketing
All the latest martech and adtech news this week from The Trade Desk, Microsoft, Act-On Software, LiveRamp, Atlassian, Helpshift, iPerceptions, GetResponse, ActiveCampaign and RadiumOne.
While marketing and IT decision makers agree a fully comprehensive digital marketing platform is crucial for customer loyalty and business growth, the lion’s share of brands are unprepared for driving the growth of online commerce, according to a new global study.
Leadership
Australian owned accounting software player, MYOB, has kicked off a major rebranding program aimed at re-educating the market about its offerings and repositioning itself as an innovative technology company.
Leadership
Cotton On’s global head of marketing and ecommerce has switched apparel retailers, taking up a new customer experience-focused role at Country Road.
Digital Marketing
Royal Perth Hospital’s director of consumer and community engagement, Todd Gogol, is setting a course for improved customer experience by adopting online data collection technology that improves patient interaction and services.
Social Media
Carlton United Breweries has signed on as the exclusive Australian partner for a new social influencer app launched by boutique agency, Social Soup.
Social Media
The rapid emergence of social media influencers presents marketers with yet another channel in the ever-fragmenting media landscape.
Leadership
Marketing teams are increasingly shifting from a desire to understand what customers are doing, to why they’re doing it and the emotional and behavioural attributes that lead to their decisions, IBM VP of customer engagement solutions, Kevin Bishop, claims.
Digital Marketing
Multinational distilled beverage manufacturer, Pernod Ricard, has struck an Australian partnership with TubeMogul in a bid to bring programmatic media buying in-house in order to plan, buy, measure and optimise its Australian brand advertising.
Digital Marketing
CMO and ADMA recently joined forces with Signal to run a roundtable in Sydney looking at how marketers can improve the way they interact with customers by using data for more relevant experiences. Here are pictorial highlights from the lunch.
Leadership
ThinkTV has nabbed Reckitt Benckiser’s format head of media to become its new head of marketing.
Digital Marketing
All the latest martech, adtech and product news from Salesforce, Krux, Microsoft, Criteo, Pegasystems, Nugit, TapFwd, Google, Marketo, Contently and Oracle.
Digital Marketing
Marketing automation is a key enabler for targeted and personalised customer engagement. But it’s the data-driven customer insights that are vital in identifying who you want to target and what you want to target them with.
Digital Marketing
Consumers are increasingly empowered by new technologies, rich information resources and a wide choice of brands, and are increasingly demanding digital innovation from businesses, according to a new report by Forrester.
Digital Marketing
Building better mobile advertising experiences comes down to understanding the consumer journey, being contextually relevant, and respecting their ability to opt in and out of engagement.
Digital Marketing
After 12 months in the making, Tennis Australia has revealed the new identity of the Australian Open aimed at engaging with new audiences and upgrading the brand mark to not only appeal to the digital platform, but to also reflect its wider appeal as an entertainment brand.
Digital Marketing
Panasonic has developed a data transmission system that can exchange information through human touch.
Digital Marketing
Marketers talk incessantly about their desire to forge stronger relationships with customers. But relationships are not all wine and roses. Relationships come with their fair share of negative emotions – frustration, anger, jealousy and, in some cases, betrayal. Doesn’t it seem naive then that in the quest to build brand relationships, the negative side is often ignored altogether?
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
