HelloFresh uses data analysis to optimise fresh meal delivery experience worldwide

Data analysis of corporate database, website, distribution centres, customer care tickets and application usage

Berlin-based international food company, HelloFresh, has implemented a converged data platform for deeper data analysis in a bid to optimise customer experience and business operations worldwide.

HelloFresh operates in Germany, the UK, Austria, the Netherlands, Belgium, Switzerland, Australia, Canada and the USA. It serves over 7.5 million meals per month to more than 800,000 subscribers.

As part of its latest data- and technology-driven approach, the subscription-based meal delivery service said it has chosen MapR Technologies’ Converged Data Platform in order to carry out deeper data analysis with greater scale and flexibility.

HelloFresh chief technology officer, Nuno Simaria, said the company gathers data from a wide range of feedback points and analysis of this was previously done manually – an incredibly cumbersome exercise.

“Now the company has automated the process with the MapR Platform, enabling data analysis across multiple data sources including its corporate database, website, distribution centers, customer care tickets and application usage. Management teams also have the capacity to explore the data themselves in a platform geared towards self-service.”

Simaria said the platform enables HelloFresh to leverage weekly subscriber touch points, consistently manage supply chains and demand, and optimise customer experience as well as business operations.

“Since we first built our home-brewed BI system in 2011, HelloFresh has expanded into seven additional countries on three continents,” Simaria said. “What we had just wasn’t scalable, especially as our needs became more demanding. With the MapR Platform, we can process tens of millions of rows of data in a few minutes. We get results quickly, gain more valuable business insights and can act on them swiftly.”

Simaria said the company selected a data platform based on Hadoop and other big data technologies after realising its “home-brewed” business intelligence solution lacked scalability. He flagged the previous underlying data platform would quickly hit a limit as HelloFresh’s data analysis needs became more demanding.

He said deploying the MapR Platform was a clear choice after recommendations by other companies and based on the strength of the technology. It will transform operations and deliver real business benefits that optimise resources.

Key capabilities of the technology for HelloFresh include MapR NFS, disaster recovery features including Snapshots, and access to the responsive MapR support and professional services teams. Other technologies used in the HelloFresh solution include Tableau, Apache Impala and a number of third-party services hosted on Amazon Web Services.

Faster performance will enable business agility, he said. “Where it used to take nine hours to process two weeks of data, it now takes 20 minutes. This faster performance makes HelloFresh more agile, giving them more rapid access to business insights and the ability to innovate, try new things, and adjust as needed.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in