The ability to deliver real-time insight on the end-to-end transport supply chain has not only seen Myfreight create a new business model, it’s also leading to global expansion.
Leadership
While most data professionals are tasked with driving growth for their organisation, for Rachel Green, the opposite is true.
Digital Marketing
Berlin-based international food company, HelloFresh, has implemented a converged data platform for deeper data analysis in a bid to optimise customer experience and business operations worldwide.
Leadership
Big data has arrived as a big business initiative. But the hip, experimental, ad hoc veneer of blending data streams to surface bold discoveries belies a massive cultural and technological undertaking not every organisation is ready for.
Social Media
Real-Time Marketing (RTM) isn’t just about responsive or event-based campaigns but about truly understanding and anticipating the needs of the individual customer, Altimeter’s founder said.
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Great article. Well said!Https://www.virtualtradesho...Virtual conference
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Extremely insightful and well written. Thanks for the great article!
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