The ability to deliver real-time insight on the end-to-end transport supply chain has not only seen Myfreight create a new business model, it’s also leading to global expansion.
Leadership
While most data professionals are tasked with driving growth for their organisation, for Rachel Green, the opposite is true.
Digital Marketing
Berlin-based international food company, HelloFresh, has implemented a converged data platform for deeper data analysis in a bid to optimise customer experience and business operations worldwide.
Leadership
Big data has arrived as a big business initiative. But the hip, experimental, ad hoc veneer of blending data streams to surface bold discoveries belies a massive cultural and technological undertaking not every organisation is ready for.
Social Media
Real-Time Marketing (RTM) isn’t just about responsive or event-based campaigns but about truly understanding and anticipating the needs of the individual customer, Altimeter’s founder said.
The collaboration market is evolving. We’ve seen numerous mergers and acquisitions, enterprise investments and startup ...
Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...
Ecomsolver Private Limited
Want to master digital transformation? Stop thinking about your own problems
Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...
Lilly Lawrence
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If a business games me happy than there is a higher chance I will go to them.
Martinez
The Iconic: becoming customer-focussed transformed our business
That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...
Natasha Kvitka
Using artificial intelligence to surprise your customers
Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
Rohit
Digital advertising continues to dominate marketing budgets