Kramer gets top honours at AMI Awards 2016

Former Best & Less CEO joins ranks of marketers recognised for their career-long contribution to the marketing profession

Holly Kramer
Holly Kramer

Former Best and Less CEO and current non-executive director at Woolworths, AMP, Australia Post and Nine Entertainment, Holly Kramer, has been awarded for her career-long contribution to marketing at the annual Australian Marketing Institute (AMI) Awards this week.

Kramer was awarded the Sir Charles McGrath award, the highest award for the marketing profession, at the 34th annual Awards for Marketing Excellence, attended by 350 industry professionals in Sydney on 20 October.

Saying she was honoured to receive the accolade, Kramer highlighted the importance of marketing championing the customer in their organisation.

“Customer centricity is more important in business now than ever before, so the work of the AMI should certainly be acknowledged and applauded,” she said.

Certified Practising Marketer of the Year went to Nicolle Jenkins, managing director of The Hub Marketing Communications, while the Future Leader Award was handed to Mercer’s marketing and communications consultant, Rosie Anderson.

Meat and Livestock Australia’s ‘The Most Successful Lamb Campaign Ever’, and Melbourne University’s ‘Revitalising a 160-year-old Brand’ also took out joint honours for Marketing Program of the Year, recognised for their innovative approach in delivering brand awareness.

AMI CEO, Lee Tonitto, thanked the 120 judges that helped to pick the winners across 215 entries in 28 categories. In total, 61 national and state winners were recognised.

The full list of category winners is as follows:

Brand Revitalisation: Meat & Livestock Australia, Turning the corner on a 40‑year decline

Consumer Acquisition Marketing: Fairfax Media, Independent news for independent thinkers

Consumer Research Insights: Affinity, Driving into data for Narellan Pools

Consumer Retention/Loyalty Marketing:Qicgre, Kids day out series, Woodgrove

Content Marketing: Symbio Wildlife Park, Meet out family campaign

Corporate Social Responsibility: Curtin University, Humans of Curtin campaign

Creativity in Brand, Product or Service Marketing (New or Brand Extension): Atomic 212, Lucy the robot

Customer Experience Marketing: Canberra Centre, A light touch

Education: The University of Melbourne, Revitalising a 160 year– old brand

Experiential, Sensorial and Internal Employee Marketing: Knight Frank

Australia, Chill out with us

Financial Services Marketing: 303 Mullenlowe Perth,

The power of & Innovation in Product/Service: NRMA Insurance, Saferhomes.com.au

Integrated Marketing Communications: Meerkats, the Brand Leadership Company, A natural silence

Marketing Communications: B2C AND B2B: Meat & Livestock Australia, The Most Successful Lamb Campaign Ever

Marketing Data & Business Analytics: Mercer, The Power of Mercer Edge

Marketing On A Shoestring/Small Budget: Sprout and Agentur, Territory Taste festival

Marketing Team of the Year: Taylors Wines, Live better by degrees with Taylors Wines

Mobile Marketing: BCM and Citysmart, Reduce your juice

Public Sector Marketing: Fire & Rescue NSW< Winter re safety campaign, Keep looking when cooking

Social Marketing & Social Change/Non-profit Marketing: BCM, Mates Motel

Social Media and Digital Marketing: Crown Resorts, Aussie Millions 2016 social media

Sponsorship Marketing: La Trobe University, Thoughtography: How your mind sees arts

Tourism Marketing: South Australia Tourism Commission, Network SA

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