Former Best & Less CEO joins ranks of marketers recognised for their career-long contribution to the marketing profession
Former Best and Less CEO and current non-executive director at Woolworths, AMP, Australia Post and Nine Entertainment, Holly Kramer, has been awarded for her career-long contribution to marketing at the annual Australian Marketing Institute (AMI) Awards this week.
Kramer was awarded the Sir Charles McGrath award, the highest award for the marketing profession, at the 34th annual Awards for Marketing Excellence, attended by 350 industry professionals in Sydney on 20 October.
Saying she was honoured to receive the accolade, Kramer highlighted the importance of marketing championing the customer in their organisation.
“Customer centricity is more important in business now than ever before, so the work of the AMI should certainly be acknowledged and applauded,” she said.
Certified Practising Marketer of the Year went to Nicolle Jenkins, managing director of The Hub Marketing Communications, while the Future Leader Award was handed to Mercer’s marketing and communications consultant, Rosie Anderson.
Meat and Livestock Australia’s ‘The Most Successful Lamb Campaign Ever’, and Melbourne University’s ‘Revitalising a 160-year-old Brand’ also took out joint honours for Marketing Program of the Year, recognised for their innovative approach in delivering brand awareness.
AMI CEO, Lee Tonitto, thanked the 120 judges that helped to pick the winners across 215 entries in 28 categories. In total, 61 national and state winners were recognised.
The full list of category winners is as follows:
Brand Revitalisation: Meat & Livestock Australia, Turning the corner on a 40‑year decline
Consumer Acquisition Marketing: Fairfax Media, Independent news for independent thinkers
Consumer Research Insights: Affinity, Driving into data for Narellan Pools
Consumer Retention/Loyalty Marketing:Qicgre, Kids day out series, Woodgrove
Content Marketing: Symbio Wildlife Park, Meet out family campaign
Corporate Social Responsibility: Curtin University, Humans of Curtin campaign
Creativity in Brand, Product or Service Marketing (New or Brand Extension): Atomic 212, Lucy the robot
Customer Experience Marketing: Canberra Centre, A light touch
Education: The University of Melbourne, Revitalising a 160 year– old brand
Experiential, Sensorial and Internal Employee Marketing: Knight Frank
Australia, Chill out with us
Financial Services Marketing: 303 Mullenlowe Perth,
The power of & Innovation in Product/Service: NRMA Insurance, Saferhomes.com.au
Integrated Marketing Communications: Meerkats, the Brand Leadership Company, A natural silence
Marketing Communications: B2C AND B2B: Meat & Livestock Australia, The Most Successful Lamb Campaign Ever
Marketing Data & Business Analytics: Mercer, The Power of Mercer Edge
Marketing On A Shoestring/Small Budget: Sprout and Agentur, Territory Taste festival
Marketing Team of the Year: Taylors Wines, Live better by degrees with Taylors Wines
Mobile Marketing: BCM and Citysmart, Reduce your juice
Public Sector Marketing: Fire & Rescue NSW< Winter re safety campaign, Keep looking when cooking
Social Marketing & Social Change/Non-profit Marketing: BCM, Mates Motel
Social Media and Digital Marketing: Crown Resorts, Aussie Millions 2016 social media
Sponsorship Marketing: La Trobe University, Thoughtography: How your mind sees arts
Tourism Marketing: South Australia Tourism Commission, Network SA
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia