Former Best & Less CEO joins ranks of marketers recognised for their career-long contribution to the marketing profession
Former Best and Less CEO and current non-executive director at Woolworths, AMP, Australia Post and Nine Entertainment, Holly Kramer, has been awarded for her career-long contribution to marketing at the annual Australian Marketing Institute (AMI) Awards this week.
Kramer was awarded the Sir Charles McGrath award, the highest award for the marketing profession, at the 34th annual Awards for Marketing Excellence, attended by 350 industry professionals in Sydney on 20 October.
Saying she was honoured to receive the accolade, Kramer highlighted the importance of marketing championing the customer in their organisation.
“Customer centricity is more important in business now than ever before, so the work of the AMI should certainly be acknowledged and applauded,” she said.
Certified Practising Marketer of the Year went to Nicolle Jenkins, managing director of The Hub Marketing Communications, while the Future Leader Award was handed to Mercer’s marketing and communications consultant, Rosie Anderson.
Meat and Livestock Australia’s ‘The Most Successful Lamb Campaign Ever’, and Melbourne University’s ‘Revitalising a 160-year-old Brand’ also took out joint honours for Marketing Program of the Year, recognised for their innovative approach in delivering brand awareness.
AMI CEO, Lee Tonitto, thanked the 120 judges that helped to pick the winners across 215 entries in 28 categories. In total, 61 national and state winners were recognised.
The full list of category winners is as follows:
Brand Revitalisation: Meat & Livestock Australia, Turning the corner on a 40‑year decline
Consumer Acquisition Marketing: Fairfax Media, Independent news for independent thinkers
Consumer Research Insights: Affinity, Driving into data for Narellan Pools
Consumer Retention/Loyalty Marketing:Qicgre, Kids day out series, Woodgrove
Content Marketing: Symbio Wildlife Park, Meet out family campaign
Corporate Social Responsibility: Curtin University, Humans of Curtin campaign
Creativity in Brand, Product or Service Marketing (New or Brand Extension): Atomic 212, Lucy the robot
Customer Experience Marketing: Canberra Centre, A light touch
Education: The University of Melbourne, Revitalising a 160 year– old brand
Experiential, Sensorial and Internal Employee Marketing: Knight Frank
Australia, Chill out with us
Financial Services Marketing: 303 Mullenlowe Perth,
The power of & Innovation in Product/Service: NRMA Insurance, Saferhomes.com.au
Integrated Marketing Communications: Meerkats, the Brand Leadership Company, A natural silence
Marketing Communications: B2C AND B2B: Meat & Livestock Australia, The Most Successful Lamb Campaign Ever
Marketing Data & Business Analytics: Mercer, The Power of Mercer Edge
Marketing On A Shoestring/Small Budget: Sprout and Agentur, Territory Taste festival
Marketing Team of the Year: Taylors Wines, Live better by degrees with Taylors Wines
Mobile Marketing: BCM and Citysmart, Reduce your juice
Public Sector Marketing: Fire & Rescue NSW< Winter re safety campaign, Keep looking when cooking
Social Marketing & Social Change/Non-profit Marketing: BCM, Mates Motel
Social Media and Digital Marketing: Crown Resorts, Aussie Millions 2016 social media
Sponsorship Marketing: La Trobe University, Thoughtography: How your mind sees arts
Tourism Marketing: South Australia Tourism Commission, Network SA
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...
Sergiu Alexei
The top 6 content challenges facing B2B firms
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game