Australian Marketing Institute (Ami)

Leadership

AMI CEO steps down

​Lee Tonitto has stepped down as CEO of the Australian Marketing Institute (AMI) after four years in the role.

Kramer gets top honours at AMI Awards 2016

Former Best and Less CEO and current non-executive director at Woolworths, AMP, Australia Post and Nine Entertainment, Holly Kramer, has been awarded for her career-long contribution to marketing at the annual Australian Marketing Institute (AMI) Awards this week.

Leadership

The good, the generous and the galvanic: Marketing with purpose

The Marketing Society defines marketing’s primary role as follows: “To create sustainable growth by understanding, anticipating and satisfying customer need”. Yet in our ongoing quest to deliver bottom-line results, many marketers tend to overlook the very fundamental aspect of sustainable growth.

In Pictures: AMI Awards 2014

A farmer, fitness icon and tourism leader were all honoured at this year's Australian Marketing Institute Awards, held at Sydney's Sheraton on the Park Hotel on October 23. Here we present pictorial highlights from the evening.

Leadership

AMI appoints Lee Tonitto as new CEO

The Australian Marketing Institute (AMI) has recruited experienced brand marketer, Lee Tonitto, as its new CEO, effective immediately.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

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talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

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Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

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