Advertising Institute of Australia is amalgamated into the AMI

Integration is immediate effectively and driven by the changing nature of the marketing and advertising professionals landscape

The Advertising Institute of Australasia (AIA) has joined forces with the Australian Marketing Institute (AMI), a decision driven by the changing advertising and marketing landscape.

The AIA has ceased independent operations and become part of the AMI effective immediately, stating it was in the interests of the organisation to join a larger, stronger and more diversified marketing industry association. AMI was the most aligned due to its focus on professional development, the pair said in a statement.

The AIA has been operating for 94 years, initially launching in the 1920s as the Advertising Institute of Australia with a mandate to help advertising professionals undertake a course of story and pass a ‘Licentiate Exam’. Up until the 1960s, the association provided training and examination services, before these were integrated in an Advanced Diploma of Business – Advertising at TAFE.

More recently, the AIA was aligned with RMIT’s Advanced Diploma of Business- Advertising. The not-for-profit organisation had been operating off the back of membership fees and corporate sponsorship but in the past 2-3 years had undertaken little activity.

Under the new partnership, the AIA board will invest in the 2016 and 2016 Australian Marketing Institute Awards with an emphasis on the Future Leaders Award.

“AIA has been an influential champion of the advertising industry in Australia in its 90-year history, pioneering impactful education, awards and research initiatives that have helped nurture and develop talent in Australia,” said AMI chair, Andrew Thornton.

“However, an industry association consolidation becomes inevitable in today’s rapidly evolving market. A larger organisation like the AMI is well placed to continue to provide the marketing industry support that the AIA has delivered over many years.”

AMI CEO, Lee Tonitto, said the team was looking forward to welcoming the AIA under its umbrella.

“AMI membership and a strong digital advertising education focus means we will be able to continue to progress the objectives of the AIA from day one,”she said.

The amalgamation is the second association integration the industry has seen this year. In February, the Association for Data-driven Advertising and Marketing (ADMA) picked up the assets of AIMIA, the beleaguered Digital Industry Association of Australia, after it closed its doors in December.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

I have a friend from LA, he went to Australia two years ago and said me that it was very cool, but very expensive. People don't earn enou...

Rental24hAustralia

Tourism Australia flexes brand awareness, sets sights on US traveller market

Read more

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

Latest Podcast

More podcasts

Sign in