Integration is immediate effectively and driven by the changing nature of the marketing and advertising professionals landscape
The Advertising Institute of Australasia (AIA) has joined forces with the Australian Marketing Institute (AMI), a decision driven by the changing advertising and marketing landscape.
The AIA has ceased independent operations and become part of the AMI effective immediately, stating it was in the interests of the organisation to join a larger, stronger and more diversified marketing industry association. AMI was the most aligned due to its focus on professional development, the pair said in a statement.
The AIA has been operating for 94 years, initially launching in the 1920s as the Advertising Institute of Australia with a mandate to help advertising professionals undertake a course of story and pass a ‘Licentiate Exam’. Up until the 1960s, the association provided training and examination services, before these were integrated in an Advanced Diploma of Business – Advertising at TAFE.
More recently, the AIA was aligned with RMIT’s Advanced Diploma of Business- Advertising. The not-for-profit organisation had been operating off the back of membership fees and corporate sponsorship but in the past 2-3 years had undertaken little activity.
Under the new partnership, the AIA board will invest in the 2016 and 2016 Australian Marketing Institute Awards with an emphasis on the Future Leaders Award.
“AIA has been an influential champion of the advertising industry in Australia in its 90-year history, pioneering impactful education, awards and research initiatives that have helped nurture and develop talent in Australia,” said AMI chair, Andrew Thornton.
“However, an industry association consolidation becomes inevitable in today’s rapidly evolving market. A larger organisation like the AMI is well placed to continue to provide the marketing industry support that the AIA has delivered over many years.”
AMI CEO, Lee Tonitto, said the team was looking forward to welcoming the AIA under its umbrella.
“AMI membership and a strong digital advertising education focus means we will be able to continue to progress the objectives of the AIA from day one,”she said.
The amalgamation is the second association integration the industry has seen this year. In February, the Association for Data-driven Advertising and Marketing (ADMA) picked up the assets of AIMIA, the beleaguered Digital Industry Association of Australia, after it closed its doors in December.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
