Advertising Institute of Australia is amalgamated into the AMI

Integration is immediate effectively and driven by the changing nature of the marketing and advertising professionals landscape

The Advertising Institute of Australasia (AIA) has joined forces with the Australian Marketing Institute (AMI), a decision driven by the changing advertising and marketing landscape.

The AIA has ceased independent operations and become part of the AMI effective immediately, stating it was in the interests of the organisation to join a larger, stronger and more diversified marketing industry association. AMI was the most aligned due to its focus on professional development, the pair said in a statement.

The AIA has been operating for 94 years, initially launching in the 1920s as the Advertising Institute of Australia with a mandate to help advertising professionals undertake a course of story and pass a ‘Licentiate Exam’. Up until the 1960s, the association provided training and examination services, before these were integrated in an Advanced Diploma of Business – Advertising at TAFE.

More recently, the AIA was aligned with RMIT’s Advanced Diploma of Business- Advertising. The not-for-profit organisation had been operating off the back of membership fees and corporate sponsorship but in the past 2-3 years had undertaken little activity.

Under the new partnership, the AIA board will invest in the 2016 and 2016 Australian Marketing Institute Awards with an emphasis on the Future Leaders Award.

“AIA has been an influential champion of the advertising industry in Australia in its 90-year history, pioneering impactful education, awards and research initiatives that have helped nurture and develop talent in Australia,” said AMI chair, Andrew Thornton.

“However, an industry association consolidation becomes inevitable in today’s rapidly evolving market. A larger organisation like the AMI is well placed to continue to provide the marketing industry support that the AIA has delivered over many years.”

AMI CEO, Lee Tonitto, said the team was looking forward to welcoming the AIA under its umbrella.

“AMI membership and a strong digital advertising education focus means we will be able to continue to progress the objectives of the AIA from day one,”she said.

The amalgamation is the second association integration the industry has seen this year. In February, the Association for Data-driven Advertising and Marketing (ADMA) picked up the assets of AIMIA, the beleaguered Digital Industry Association of Australia, after it closed its doors in December.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Blog Posts

The role of the CMO in cybersecurity

CMOs have an important role to play in mitigating risk and responding to cybersecurity.

Claire Pales and Anna Leibel

Authors, The Secure Board

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Sign in