Advertising Institute of Australia is amalgamated into the AMI

Integration is immediate effectively and driven by the changing nature of the marketing and advertising professionals landscape

The Advertising Institute of Australasia (AIA) has joined forces with the Australian Marketing Institute (AMI), a decision driven by the changing advertising and marketing landscape.

The AIA has ceased independent operations and become part of the AMI effective immediately, stating it was in the interests of the organisation to join a larger, stronger and more diversified marketing industry association. AMI was the most aligned due to its focus on professional development, the pair said in a statement.

The AIA has been operating for 94 years, initially launching in the 1920s as the Advertising Institute of Australia with a mandate to help advertising professionals undertake a course of story and pass a ‘Licentiate Exam’. Up until the 1960s, the association provided training and examination services, before these were integrated in an Advanced Diploma of Business – Advertising at TAFE.

More recently, the AIA was aligned with RMIT’s Advanced Diploma of Business- Advertising. The not-for-profit organisation had been operating off the back of membership fees and corporate sponsorship but in the past 2-3 years had undertaken little activity.

Under the new partnership, the AIA board will invest in the 2016 and 2016 Australian Marketing Institute Awards with an emphasis on the Future Leaders Award.

“AIA has been an influential champion of the advertising industry in Australia in its 90-year history, pioneering impactful education, awards and research initiatives that have helped nurture and develop talent in Australia,” said AMI chair, Andrew Thornton.

“However, an industry association consolidation becomes inevitable in today’s rapidly evolving market. A larger organisation like the AMI is well placed to continue to provide the marketing industry support that the AIA has delivered over many years.”

AMI CEO, Lee Tonitto, said the team was looking forward to welcoming the AIA under its umbrella.

“AMI membership and a strong digital advertising education focus means we will be able to continue to progress the objectives of the AIA from day one,”she said.

The amalgamation is the second association integration the industry has seen this year. In February, the Association for Data-driven Advertising and Marketing (ADMA) picked up the assets of AIMIA, the beleaguered Digital Industry Association of Australia, after it closed its doors in December.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in