AMI CEO steps down

Lee Tonitto to finish her role on December 1

Lee Tonitto has stepped down as CEO of the Australian Marketing Institute (AMI) after four years in the role.

Tonitto was appointed after former chief, Mark Crowe, left the association after more than 10 years.

Tonitto has held several senior marketing and distribution roles with Unilever, Revlon, AMP and Commonwealth Banks Count Financial, and was marketing practice leader for the Internal Consulting Group. She has also run her own consulting firm covering strategy, marketing and business advice.

Tonitto said she will be stepping down as CEO on December 1 2018 to commence the next chapter of her career. There is no word as yet on her replacement, but in a statement Tonitto said transition arrangements have already been implemented in conjunction with AMI executives to ensure continuity and 'aid a smooth transition to new leadership'.

“Starting as a NSW Councillor in 2003 the AMI has been part of my professional life for over 25 years so it is with mixed emotions I step away from the role of CEO. However, I am keen to develop the next chapter in my career,” she said in a statement.

“The organisation is at the start of its next three year strategic plan the timing is right. It has been a privilege to lead the AMI to serve our purpose to provide cutting edge marketing theory and practice to fuel progress in the careers of professional marketers.”

Tonitto has had a long association with the AMI. Starting as a NSW Councillor in 2003, she was also NSW state president before being appointed to the Board in 2007, served as chair from 2010 to 2013, and was awarded lifetime member status in 2013.

The AMI reports both membership numbers and membership revenues have increased year-on-year. In 2017/18 Membership net membership grew by 374 members to 6,324. Membership revenue grew to over $1 million.

In 2019 AMI will be focusing on what belonging means for members and how the association can further foster the sense of community essential to a growing member organisation.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

A designer jewellery brand's take on customer relations

Read more

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Sign in