Tourism Australia's Nick Baker wins AMI Marketer of the Year

But the most emotional winner at the AMI Excellence Awards was VIE Marketing for its campaign on Scenic Rim 4Real Milk

Outgoing Tourism Australia CMO, Nick Baker, has been crowned Marketer of the Year at this year’s Australian Marketing Institute (AMI) Excellence Awards.

The executive general manager of marketing (pictured), who announced his resignation from Australia’s promotional body earlier this week after seven years, used his thank you speech to urge marketers to drive the creativity message through their organisation.

“Creativity lies at the heart of innovation,” Baker told attendees at the annual awards event, held at Sydney’s Sheraton on the Park last night.

But he also flagged the importance of technology in modern marketing success and called on marketers to “take your CIO/CTO to heart”.

Baker added that there’s never been a better time to be a marketer. Baker was also awarded the ADMA Marketer of the Year Award in 2013.

Related: Tapping into social experience: Tourism Australia’s Nick Baker

The most emotional winner of the night was VIE Marketing, which was honoured with the top award for its ‘Saving a Farm and Family’s Legacy’ integrated marketing campaign for milk producer, Scenic Rim.

The campaign was centred around third-generation dairy farmer, Greg Dennis, who had received a below-production cost offer from its milk processor that would have seen him go out of business. In what was described as a David and Goliath battle, Dennis opted to go out on his own and bottle his own milk.

The program of work to launch the new Scenic Rim 4Real Milk brand incorporated an extensive media campaign, strategic social media and ‘farmer Gregie’ presenting at a range of events across the region. According to Vie, the milk sold out within hours of the launch and stocklists doubled within the first month.

The AMI also honoured Lorna Jane Clarkson, the founder of Lorna Jane Activewear, with the Sir Charles McGrath Award for her stellar success in retail, social and digital marketing, and ongoing growth.

Related: Delivering the digital experience at Lorna Jane

At the other end of the spectrum, Barnardos Australia marketing and communications officer, Sarah Mathews, was awarded the Future Leader Award for her work on the organisation’s new brand identity.

The rest of the winners are as follows:

  • Brand Extension – Fair Go Banking, Newcastle Permanent Building Society
  • Brand Revitalisation – Taste the Bundaberg Brewed Truth, Bundaberg Brewed Beverages and BCM
  • Consumer Insight – Pride and Patchy Crops, Bayer
  • Content Marketing – Content Marketing Strategy – University of Southern Queensland
  • Corporate Social Responsibility – CSR at Manheim Supporting Kids Under Cover, Manheim
  • Digital Marketing – Monday’s the New Sunday, Icon
  • Education – “It’s my university. Make it yours.” Australian Catholic University
  • Experiential and Brand Experiences – Clicktosave, St John Ambulance WA
  • Internal Marketing – Staff Giving Program, La Trobe University
  • Loyalty Programs – Bayer ‘Accelerate’, Synchro Marketing
  • Marketing Communications (Business to Consumer) – How Mr iSelect became the Unlikely Hero of Health Insurance, iSelect and AJF Partnership
  • Marketing on a Shoestring – Illicit Drug Campaign, ACT Policing
  • New Brand, Product or Service Launch – Saving a Farm and Family’s Legacy, VIE Marketing
  • Social Marketing – Ungiven Gifts, Graffiti Group
  • Sustainable Marketing – Sustainability at Mater, Mater Health Services

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in