Australian Marketing Institute debuts marketing micro-credential assessments

Professional marketing body says the new evidence-based assessment will recognise on-the-job experience in digital and data-driven marketing plus more

The Australian Marketing Institute (AMI) has taken the wrappers off a new micro-credential evaluation offering designed to better recognise and reward a marketer’s practical work experience.

The institute has teams up with Vetassess, a skills assessment authority, to recognise marketers’ on-the-job skills in five pillars of marketing: Digital and data-driven marketing, content, creative design and customer experience. To do this, individuals are put through an evidence-based assessment using documentation and information they provide to the assessors.

AMI said the micro-credential is about giving marketers a further way to strengthen their professional brand and standing by recognising existing skillsets. It added the professional practice credentials are designed to align to international qualification and industry frameworks.

“Our micro-credentials offers a new way to recognise the skills and knowledge that you already have through your current work experience and on-the-job training” said AMI Professional Advancement Committee chair, John Clay. “If you haven’t got a degree or diploma in marketing but have years of experience in delivering marketing programs, this is a simple way to get industry recognition for your expertise; industry recognition for you to use when applying for new marketing roles.”

Vetassess executive director, Rob Thomason, said micro-credentials recognise the value of skills and experience built over time.

“Professional marketers can post their micro-credential to their professional site, signature or website to inform clients and peers of their achievements,” he said.

Clay also noted micro-credentials form a key component in how the AMI is striving to support professional career paths in marketing. Other mechanisms include accreditation of university degrees in Australia, and via its own marketing education and training programs in partnership with the Chartered Institute of Marketing (CIM).

AMI struck a fresh partnership with the UK-based CIM in February. This will see AMI accredited universities recognised under the partnership as well as students gaining access to CIM resources. In addition, the joint membership will give AMI members who are also CIM members a 15 per cent reduction in CIM training course fees across more than 90 virtual training courses.

Another one of the AMI’s moves to broaden its professional development approach as well as marketing skills development is through its endorsement of specific organisation produced programs. The latest of these endorsements and second in Australia was given to ANZ last December for its internal Marketing Masters and Brand Academy programs.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page        

 

 

 

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in