TrinityP3 founder and CEO replaces Graham Wright
The Australian Marketing Institute (AMI) has appointed TrinityP3 chief, Darren Woolley, as its new chair.
Woolley joined the institute’s board in September last year and takes over the chair’s reins from Graham Wright, who was appointed in 2013 to succeed Lee Tonitto. Wright had been on the board since 2008 and was a previously a deputy chair of AMI.
Tonitto has since been appointed AMI’s CEO following the departure of longstanding chief executive, Andrew Crowe.
Woolley has a long and distinguished career in the marketing and agency landscape, establishing strategy marketing management consultancy, TrinityP3, in 2000. The organisation has grown to an international network of more than 30 industry professionals and earned a reputation for assisting with agency management and bridging the communications gap between agencies and client-side marketing teams.
As well as his work at TrinityP3, Woolley has previously served on several boards including as president of the Melbourne Art Directors Club and with the AANA.
Read more: Darren Woolley's columns for CMO
He began his career as a scientist at the Royal Childrens Hospital Neuropathology Laboratory in Melbourne before developing brand and business communication strategies for global and local brands as a writer and creative director at J Walter Thompson and Grey.
In a statement, Woolley noted huge the challenges ahead for the organisation but said he was looking forward to helping drive its ambitious strategy of increasing membership and building the marketing professional’s profile.
Wright said Woolley’s election was the final piece in a raft of governance changes which included bringing in member-elected board members.
“Darren is the first member-elected director to be elected chair by the board and leads a well-balance team keen to deliver on this promise of an exciting future,” Wright said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight