TrinityP3 founder and CEO replaces Graham Wright
The Australian Marketing Institute (AMI) has appointed TrinityP3 chief, Darren Woolley, as its new chair.
Woolley joined the institute’s board in September last year and takes over the chair’s reins from Graham Wright, who was appointed in 2013 to succeed Lee Tonitto. Wright had been on the board since 2008 and was a previously a deputy chair of AMI.
Tonitto has since been appointed AMI’s CEO following the departure of longstanding chief executive, Andrew Crowe.
Woolley has a long and distinguished career in the marketing and agency landscape, establishing strategy marketing management consultancy, TrinityP3, in 2000. The organisation has grown to an international network of more than 30 industry professionals and earned a reputation for assisting with agency management and bridging the communications gap between agencies and client-side marketing teams.
As well as his work at TrinityP3, Woolley has previously served on several boards including as president of the Melbourne Art Directors Club and with the AANA.
Read more: Darren Woolley's columns for CMO
He began his career as a scientist at the Royal Childrens Hospital Neuropathology Laboratory in Melbourne before developing brand and business communication strategies for global and local brands as a writer and creative director at J Walter Thompson and Grey.
In a statement, Woolley noted huge the challenges ahead for the organisation but said he was looking forward to helping drive its ambitious strategy of increasing membership and building the marketing professional’s profile.
Wright said Woolley’s election was the final piece in a raft of governance changes which included bringing in member-elected board members.
“Darren is the first member-elected director to be elected chair by the board and leads a well-balance team keen to deliver on this promise of an exciting future,” Wright said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
That’s great! While 95% of customer value high-quality support over speed, delivering both is vital in this competitive age. Integrating ...
Akansh M
Foxtel debuts in-app messaging chat to improve customer service
Thanks for the post
Ashirwad Towers
How a brand facelift and content strategy turned real estate software, Rockend, around
Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...
Bhooshan Shetty
Predicting the Future: Marketing science or marketing myth?
Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...
Bhooshan Shetty
Gartner survey: CMO spending hit by COVID-19
Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...
Bhooshan Shetty
Marketing 2030 and the rise of the machines