Darren Woolley elected AMI's new chair

TrinityP3 founder and CEO replaces Graham Wright

The Australian Marketing Institute (AMI) has appointed TrinityP3 chief, Darren Woolley, as its new chair.

Woolley joined the institute’s board in September last year and takes over the chair’s reins from Graham Wright, who was appointed in 2013 to succeed Lee Tonitto. Wright had been on the board since 2008 and was a previously a deputy chair of AMI.

Tonitto has since been appointed AMI’s CEO following the departure of longstanding chief executive, Andrew Crowe.

Woolley has a long and distinguished career in the marketing and agency landscape, establishing strategy marketing management consultancy, TrinityP3, in 2000. The organisation has grown to an international network of more than 30 industry professionals and earned a reputation for assisting with agency management and bridging the communications gap between agencies and client-side marketing teams.

As well as his work at TrinityP3, Woolley has previously served on several boards including as president of the Melbourne Art Directors Club and with the AANA.

Read more: Darren Woolley's columns for CMO

He began his career as a scientist at the Royal Childrens Hospital Neuropathology Laboratory in Melbourne before developing brand and business communication strategies for global and local brands as a writer and creative director at J Walter Thompson and Grey.

In a statement, Woolley noted huge the challenges ahead for the organisation but said he was looking forward to helping drive its ambitious strategy of increasing membership and building the marketing professional’s profile.

Wright said Woolley’s election was the final piece in a raft of governance changes which included bringing in member-elected board members.

“Darren is the first member-elected director to be elected chair by the board and leads a well-balance team keen to deliver on this promise of an exciting future,” Wright said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in