Tonitto has held several senior marketing and distribution roles with Unilever, Revlon, AMP and Commonwealth Banks Count Financial, and was most recently marketing practice leader for the Internal Consulting Group. For the past three years, she has also run her own consulting firm covering strategy, marketing and business advice.
Tonitto is an immediate past AMI chair and has participated in the association for 10 years, a decade which includes a stint as NSW president and then joining the board in 2007.
“Disruption is the new normal in marketing,” she said in a statement announcing her appointment. “The AMI has long been a trusted source of thought leadership for the marketing world. I consider it a real privilege to guide the AMI. My intent is to enable members to be nimble and adaptive to the changing marketing landscape.”
AMI board director and chairman of the CEO selection committee, Chris Mooney, said the association engaged recruitment firm, Russell Reynolds, to help find the right candidate and claimed it had a strong pool of marketers in consideration for the position.
The AMI has also made several “member-centric” changes over the past year, said AMI board of directors chair, Graham Wright.
“After an exhaustive search the board is confident Lee’s tremendous experience makes her the ideal leader for the next stage of our evolution,” he said.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
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