AMI appoints Lee Tonitto as new CEO

New chief executive appointment comes six months after former chief, Mark Crowe, left the association

AMI CEO, Lee Tonitto
AMI CEO, Lee Tonitto

The Australian Marketing Institute (AMI) has recruited experienced brand marketer, Lee Tonitto, as its new CEO, effective immediately.

The appointment comes six months after former chief, Mark Crowe, left the association after more than 10 years in the role.

Tonitto has held several senior marketing and distribution roles with Unilever, Revlon, AMP and Commonwealth Banks Count Financial, and was most recently marketing practice leader for the Internal Consulting Group. For the past three years, she has also run her own consulting firm covering strategy, marketing and business advice.

Tonitto is an immediate past AMI chair and has participated in the association for 10 years, a decade which includes a stint as NSW president and then joining the board in 2007.

“Disruption is the new normal in marketing,” she said in a statement announcing her appointment. “The AMI has long been a trusted source of thought leadership for the marketing world. I consider it a real privilege to guide the AMI. My intent is to enable members to be nimble and adaptive to the changing marketing landscape.”

Related: Marketers need to work harder on talking the boardroom talk: AMI Report

AMI board director and chairman of the CEO selection committee, Chris Mooney, said the association engaged recruitment firm, Russell Reynolds, to help find the right candidate and claimed it had a strong pool of marketers in consideration for the position.

The AMI has also made several “member-centric” changes over the past year, said AMI board of directors chair, Graham Wright.

“After an exhaustive search the board is confident Lee’s tremendous experience makes her the ideal leader for the next stage of our evolution,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in