How service heterogeneity is impacting engagement
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
AMI appoints Lee Tonitto as new CEO
New chief executive appointment comes six months after former chief, Mark Crowe, left the association
The Australian Marketing Institute (AMI) has recruited experienced brand marketer, Lee Tonitto, as its new CEO, effective immediately.
The appointment comes six months after former chief, Mark Crowe, left the association after more than 10 years in the role.
Tonitto has held several senior marketing and distribution roles with Unilever, Revlon, AMP and Commonwealth Banks Count Financial, and was most recently marketing practice leader for the Internal Consulting Group. For the past three years, she has also run her own consulting firm covering strategy, marketing and business advice.
Tonitto is an immediate past AMI chair and has participated in the association for 10 years, a decade which includes a stint as NSW president and then joining the board in 2007.
“Disruption is the new normal in marketing,” she said in a statement announcing her appointment. “The AMI has long been a trusted source of thought leadership for the marketing world. I consider it a real privilege to guide the AMI. My intent is to enable members to be nimble and adaptive to the changing marketing landscape.”
Related: Marketers need to work harder on talking the boardroom talk: AMI Report
AMI board director and chairman of the CEO selection committee, Chris Mooney, said the association engaged recruitment firm, Russell Reynolds, to help find the right candidate and claimed it had a strong pool of marketers in consideration for the position.
The AMI has also made several “member-centric” changes over the past year, said AMI board of directors chair, Graham Wright.
“After an exhaustive search the board is confident Lee’s tremendous experience makes her the ideal leader for the next stage of our evolution,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
Eko Prasetyo Utomo X
Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...
Yes Machinery
Image intelligence:10 must-see infographics for marketers
A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post
digitech Classes
Lumen CMO strives to make the brand synonymous with anti-ageism
Commercial.
Djordje Milutinovich
Understanding customer experience from the inside out