AMI appoints Lee Tonitto as new CEO

New chief executive appointment comes six months after former chief, Mark Crowe, left the association

AMI CEO, Lee Tonitto
AMI CEO, Lee Tonitto

The Australian Marketing Institute (AMI) has recruited experienced brand marketer, Lee Tonitto, as its new CEO, effective immediately.

The appointment comes six months after former chief, Mark Crowe, left the association after more than 10 years in the role.

Tonitto has held several senior marketing and distribution roles with Unilever, Revlon, AMP and Commonwealth Banks Count Financial, and was most recently marketing practice leader for the Internal Consulting Group. For the past three years, she has also run her own consulting firm covering strategy, marketing and business advice.

Tonitto is an immediate past AMI chair and has participated in the association for 10 years, a decade which includes a stint as NSW president and then joining the board in 2007.

“Disruption is the new normal in marketing,” she said in a statement announcing her appointment. “The AMI has long been a trusted source of thought leadership for the marketing world. I consider it a real privilege to guide the AMI. My intent is to enable members to be nimble and adaptive to the changing marketing landscape.”

Related: Marketers need to work harder on talking the boardroom talk: AMI Report

AMI board director and chairman of the CEO selection committee, Chris Mooney, said the association engaged recruitment firm, Russell Reynolds, to help find the right candidate and claimed it had a strong pool of marketers in consideration for the position.

The AMI has also made several “member-centric” changes over the past year, said AMI board of directors chair, Graham Wright.

“After an exhaustive search the board is confident Lee’s tremendous experience makes her the ideal leader for the next stage of our evolution,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in