Andrew Baxter, Arup's John Clay and AUB's Vanessa Lyons highlighted at AMI 2017 Awards

Australian Marketing Institute's latest awards recognise individual and team achievement in 28 categories this year

Arup Australasia’s John Clay has taken out certifying Practising Marketer of the Year and Publicis’ chairman, Andrew Baxter, the Sir Charles McGrath Award for industry contribution at this year’s Australian Marketing Institute (AMI) Awards.

Held in Melbourne on 18 October, the awards encompassed 28 awards categories recognising both industry and team achievement in marketing over the past year. For the first time, the AMI also awarded a Chief Marketing Officer of the Year Award, highlighting AUB Group’s Vanessa Lyons for her marketing turnaround strategy at the insurance player. Lyons was also recognised in 24th position in this year's CMO50 list.

Other Special Award winners included Yoghurt Digital’s Michael Laps, recognised as Future Leader of the Year, and Curtin University’s marketing function as Marketing Team of the Year.

AMI CEO, Lee Tonitto, said the awards recognised and celebrated the biggest marketing success stories of the year.

“These awards were presented to organisations and marketers who have achieved extraordinary results from innovative and effective marketing practices,” she said.

The full list of winners:

  • Special Award – Marketing Team of the Year: Curtin University Marketing Team
  • Special Award – Future Leader of the Year: Michael Laps, Yoghurt Digital
  • Special Award – Certified Practising Marketer of the Year: John Clay
  • Special Award – Chief Marketing Officer of the Year: Vanessa Lyons
  • Special Award – Sir Charles McGrath Award: Andrew Baxter
  • Brand Revitalisation: Parmalat Australia – Breathing Life into the Milk
  • Consumer Acquisition Marketing: Perpetual – Sails for your Second Wind
  • Consumer Research Insights: AFFINITY – Prospan – Don’t Ignore a Cough
  • Consumer Retention: Iron Mountain – Customer Saves Program
  • Content Marketing: Queensland Department of Transport and Main Roads & BCM – Protect Your P-Plater
  • Corporate Social Responsibility: Gemba – Good for Cricket
  • Creativity in Brand, Product, or Service Marketing: Sunny Queen & BCM – How a Chook on a Bed Laid a +70% Sales Increase
  • Customer Experience Marketing: RMIT University – Transforming the Customer Experience
  • Data Driven Marketing & Advertising: Columbus and Carat – Taking Data to the Skies
  • Education: Box Hill Institute – Skill Seeker
  • Experiential, Sensorial and Internal Employee Marketing: Westpac – Westpac Wardrobe
  • Financial Services Marketing: Paypal Australia – Shop Off the Beaten Path
  • Innovation in Product or Service: IBM – Cognitive Couture
  • Integrated Marketing Communications: QIC Robina Town Centre – The Kitchens – Let’s Stir It Up
  • Marketing Communications B2B and B2C: Avid Property Group – Harmony Marketing Campaign
  • Not for Profit Marketing: Hockey WA – Hockey for Life
  • Public Sector Marketing: Bureau of Meteorology – BOM Weather App
  • Small Budget Marketing: Dragonfly Marketing – 2016 Tastings on Hastings Festival
  • Social Marketing and Social Change: Motor Accident Commission – Low Level Speeding
  • Social Media and Digital Marketing: Social Soup – L’Oreal La Roche Posay
  • Sponsorship Marketing: Credit Union Australia – Utilising sponsorship as a channel to drive brand awareness and consideration in a cluttered market
  • Tourism Marketing: The Articulate Pear – 2016 Taste Riverina Festival
  • Special Award – Marketing Campaign of the Year: joint winners: Bureau of Meteorology – BOM Weather App AND QIC Robina Town Centre – The Kitchens – Let’s Stir It Up

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

We can deliver DIP N PAY JP54,JET A1,D2,FOB @Rotterdam CRUDE OIL CIF /DIP N PAY TANKFARM CHINA ,we have sellers that can work based on st...

JSafra Bank

Google+ and Blogger cozy up with new comment system

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in