Andrew Baxter, Arup's John Clay and AUB's Vanessa Lyons highlighted at AMI 2017 Awards

Arup Australasia’s John Clay has taken out certifying Practising Marketer of the Year and Publicis’ chairman, Andrew Baxter, the Sir Charles McGrath Award for industry contribution at this year’s Australian Marketing Institute (AMI) Awards.

Held in Melbourne on 18 October, the awards encompassed 28 awards categories recognising both industry and team achievement in marketing over the past year. For the first time, the AMI also awarded a Chief Marketing Officer of the Year Award, highlighting AUB Group’s Vanessa Lyons for her marketing turnaround strategy at the insurance player. Lyons was also recognised in 24th position in this year's CMO50 list.

Other Special Award winners included Yoghurt Digital’s Michael Laps, recognised as Future Leader of the Year, and Curtin University’s marketing function as Marketing Team of the Year.

AMI CEO, Lee Tonitto, said the awards recognised and celebrated the biggest marketing success stories of the year.

“These awards were presented to organisations and marketers who have achieved extraordinary results from innovative and effective marketing practices,” she said.

The full list of winners:

• Special Award – Marketing Team of the Year: Curtin University Marketing Team
• Special Award – Future Leader of the Year: Michael Laps, Yoghurt Digital
• Special Award – Certified Practising Marketer of the Year: John Clay
• Special Award – Chief Marketing Officer of the Year: Vanessa Lyons
• Special Award – Sir Charles McGrath Award: Andrew Baxter
• Brand Revitalisation: Parmalat Australia – Breathing Life into the Milk
• Consumer Acquisition Marketing: Perpetual – Sails for your Second Wind
• Consumer Research Insights: AFFINITY – Prospan – Don’t Ignore a Cough
• Consumer Retention: Iron Mountain – Customer Saves Program
• Content Marketing: Queensland Department of Transport and Main Roads & BCM – Protect Your P-Plater
• Corporate Social Responsibility: Gemba – Good for Cricket
• Creativity in Brand, Product, or Service Marketing: Sunny Queen & BCM – How a Chook on a Bed Laid a +70% Sales Increase
• Customer Experience Marketing: RMIT University – Transforming the Customer Experience
• Data Driven Marketing & Advertising: Columbus and Carat – Taking Data to the Skies
• Education: Box Hill Institute – Skill Seeker
• Experiential, Sensorial and Internal Employee Marketing: Westpac – Westpac Wardrobe
• Financial Services Marketing: Paypal Australia – Shop Off the Beaten Path
• Innovation in Product or Service: IBM – Cognitive Couture
• Integrated Marketing Communications: QIC Robina Town Centre – The Kitchens – Let’s Stir It Up
• Marketing Communications B2B and B2C: Avid Property Group – Harmony Marketing Campaign
• Not for Profit Marketing: Hockey WA – Hockey for Life
• Public Sector Marketing: Bureau of Meteorology – BOM Weather App
• Small Budget Marketing: Dragonfly Marketing – 2016 Tastings on Hastings Festival
• Social Marketing and Social Change: Motor Accident Commission – Low Level Speeding
• Social Media and Digital Marketing: Social Soup – L’Oreal La Roche Posay
• Sponsorship Marketing: Credit Union Australia – Utilising sponsorship as a channel to drive brand awareness and consideration in a cluttered market
• Tourism Marketing: The Articulate Pear – 2016 Taste Riverina Festival
• Special Award – Marketing Campaign of the Year: joint winners: Bureau of Meteorology – BOM Weather App AND QIC Robina Town Centre – The Kitchens – Let’s Stir It Up
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