Announcing the 2016 CMO50 list

We reveal Australia's most innovative marketers for 2016

Marketing leaders from as a wide a field as pizza production and retail to superannuation, tertiary education and cloud-based software have taken top 10 honours in the second annual CMO50 list.

Now in its second year, the CMO50 is an annual list celebrating Australia’s most innovative marketers. Specifically, it’s designed to highlight core pillars of modern marketing, such as effecting business change and growth, improving customer engagement, demonstrating data- and technology-led strategic thinking and creativity.This year's list was sponsored by Adobe.

Top honours in 2016 was taken by Domino’s Pizza group chief marketing officer, Allan Collins, who showcased a host of innovative marketing, digital and customer-led work over the past year, from geo-location services tracking customers to improve the quality of their pizza experience to new prototyping methodologies that are ensuring the pizza maker gets its products right every time.

Second in our CMO50 for 2016 and a new entrant to the list was Sydney Opera House CMO, Anna Reid, who is spearheading an ongoing program of change that stretches from a brand renewal to digital transformation.

Rounding out the top three is eBay senior director, marketing and retail innovation, Steve Brennen, whose bold bets over the past year include the launch of the world’s first virtual reality retail store.

In total 28 of this year’s CMO50 are new to the list, a figure that represents both the great cross-section of talent and industry represented this year, as well as the shortening tenure of CMOs across the country. Average tenure across the list was about three years, and 30 per cent of the inaugural CMO2015 were found to have either been promoted to global roles, gained an expanded remit, or moved organisations in the past 12 months.

Across the wider CMO50 list, change was a recurring theme across every submission this year, and it’s clear Australian marketing leaders are taking up this mantle with gusto. If we ever wanted to prove marketing is undergoing systematic transformation, then this year’s CMO50 is it.

Popular transformational programs include harnessing and on-boarding real-time customer insights for campaign optimisation and frontline engagement, marketing technology investment, customer journey and personalisation strategies and strategic division restructuring bringing together traditional above-the-line and below-the-line teams.

This year’s list was defined by CMO’s 14-strong judging panel, which included a mix of industry and marketing leaders and commentators.

You can find the full list, along with detailed profiles of this year’s most innovative CMOs, in our dedicated CMO50 portal.


Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Educational activities is always a prestigious approaches in taking time for the smoother operational planning to implement in the long r...

ikuyo

Save the Children's marketing chief swaps not-for-profit for education

Read more

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Latest Podcast

More podcasts

Sign in