We reveal Australia's most innovative marketers for 2016
Marketing leaders from as a wide a field as pizza production and retail to superannuation, tertiary education and cloud-based software have taken top 10 honours in the second annual CMO50 list.
Now in its second year, the CMO50 is an annual list celebrating Australia’s most innovative marketers. Specifically, it’s designed to highlight core pillars of modern marketing, such as effecting business change and growth, improving customer engagement, demonstrating data- and technology-led strategic thinking and creativity.This year's list was sponsored by Adobe.
Top honours in 2016 was taken by Domino’s Pizza group chief marketing officer, Allan Collins, who showcased a host of innovative marketing, digital and customer-led work over the past year, from geo-location services tracking customers to improve the quality of their pizza experience to new prototyping methodologies that are ensuring the pizza maker gets its products right every time.
Second in our CMO50 for 2016 and a new entrant to the list was Sydney Opera House CMO, Anna Reid, who is spearheading an ongoing program of change that stretches from a brand renewal to digital transformation.
Rounding out the top three is eBay senior director, marketing and retail innovation, Steve Brennen, whose bold bets over the past year include the launch of the world’s first virtual reality retail store.
In total 28 of this year’s CMO50 are new to the list, a figure that represents both the great cross-section of talent and industry represented this year, as well as the shortening tenure of CMOs across the country. Average tenure across the list was about three years, and 30 per cent of the inaugural CMO2015 were found to have either been promoted to global roles, gained an expanded remit, or moved organisations in the past 12 months.
Across the wider CMO50 list, change was a recurring theme across every submission this year, and it’s clear Australian marketing leaders are taking up this mantle with gusto. If we ever wanted to prove marketing is undergoing systematic transformation, then this year’s CMO50 is it.
Popular transformational programs include harnessing and on-boarding real-time customer insights for campaign optimisation and frontline engagement, marketing technology investment, customer journey and personalisation strategies and strategic division restructuring bringing together traditional above-the-line and below-the-line teams.
This year’s list was defined by CMO’s 14-strong judging panel, which included a mix of industry and marketing leaders and commentators.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia