Announcing the 2016 CMO50 list

We reveal Australia's most innovative marketers for 2016

Marketing leaders from as a wide a field as pizza production and retail to superannuation, tertiary education and cloud-based software have taken top 10 honours in the second annual CMO50 list.

Now in its second year, the CMO50 is an annual list celebrating Australia’s most innovative marketers. Specifically, it’s designed to highlight core pillars of modern marketing, such as effecting business change and growth, improving customer engagement, demonstrating data- and technology-led strategic thinking and creativity.This year's list was sponsored by Adobe.

Top honours in 2016 was taken by Domino’s Pizza group chief marketing officer, Allan Collins, who showcased a host of innovative marketing, digital and customer-led work over the past year, from geo-location services tracking customers to improve the quality of their pizza experience to new prototyping methodologies that are ensuring the pizza maker gets its products right every time.

Second in our CMO50 for 2016 and a new entrant to the list was Sydney Opera House CMO, Anna Reid, who is spearheading an ongoing program of change that stretches from a brand renewal to digital transformation.

Rounding out the top three is eBay senior director, marketing and retail innovation, Steve Brennen, whose bold bets over the past year include the launch of the world’s first virtual reality retail store.

In total 28 of this year’s CMO50 are new to the list, a figure that represents both the great cross-section of talent and industry represented this year, as well as the shortening tenure of CMOs across the country. Average tenure across the list was about three years, and 30 per cent of the inaugural CMO2015 were found to have either been promoted to global roles, gained an expanded remit, or moved organisations in the past 12 months.

Across the wider CMO50 list, change was a recurring theme across every submission this year, and it’s clear Australian marketing leaders are taking up this mantle with gusto. If we ever wanted to prove marketing is undergoing systematic transformation, then this year’s CMO50 is it.

Popular transformational programs include harnessing and on-boarding real-time customer insights for campaign optimisation and frontline engagement, marketing technology investment, customer journey and personalisation strategies and strategic division restructuring bringing together traditional above-the-line and below-the-line teams.

This year’s list was defined by CMO’s 14-strong judging panel, which included a mix of industry and marketing leaders and commentators.

You can find the full list, along with detailed profiles of this year’s most innovative CMOs, in our dedicated CMO50 portal.


Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in