Andy Lark to leave Xero

Departure of well-known marketing leader comes as accounting software company restructures for growth

Andy Lark
Andy Lark

Well-known Australian marketing leader, Andy Lark, is leaving his position at cloud-based accounting software, Xero, following a restructure of the organisation.

In an ASX statement today, the company announced a number of operational changes and flatter organisational structure in a bid to realise its ambition of reaching $1 billion in operating revenues. Country managers will now report directly to the CEO, while the chief marketing and revenue position held by Lark will now be reduced back to a focus on global brand and marketing communications.

Xero also recently brought on chief people officer and chief accounting officer roles, a decision that sees its chief financial officer, now focused on driving operational outcomes and revenue globally.

There’s also been a switch in the US, with former EVP and GM of Capital One’s small business banking division, Keri Gohman, joining as president of Xero Americas from December. She will be based out of Denver, which will become the hub for future US operational investments. She replaces San Francisco-based Russ Fujioka, who is leaving Xero after a two-year stint.

As a result of the executive changes, Lark will step away from Xero to pursue new ventures, the company said. He remains in his post until December. A company spokesperson said succession plans are in place for all leadership roles and discussions with potential CMO candidates are now underway.

Lark joined the team at Xero to lead global marketing strategy in November 2014. Prior to this, he spent just over two years with Commonwealth Bank as its CMO. He’s also chairman at marketing performance platform vendor, Simple.

Lark has more than 25 years’ experience across Australia, the US and Europe, including marketing leadership roles at Dell Enterprise, Sun Microsystems and Nortel.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in