Andy Lark to leave Xero

Departure of well-known marketing leader comes as accounting software company restructures for growth

Andy Lark
Andy Lark

Well-known Australian marketing leader, Andy Lark, is leaving his position at cloud-based accounting software, Xero, following a restructure of the organisation.

In an ASX statement today, the company announced a number of operational changes and flatter organisational structure in a bid to realise its ambition of reaching $1 billion in operating revenues. Country managers will now report directly to the CEO, while the chief marketing and revenue position held by Lark will now be reduced back to a focus on global brand and marketing communications.

Xero also recently brought on chief people officer and chief accounting officer roles, a decision that sees its chief financial officer, now focused on driving operational outcomes and revenue globally.

There’s also been a switch in the US, with former EVP and GM of Capital One’s small business banking division, Keri Gohman, joining as president of Xero Americas from December. She will be based out of Denver, which will become the hub for future US operational investments. She replaces San Francisco-based Russ Fujioka, who is leaving Xero after a two-year stint.

As a result of the executive changes, Lark will step away from Xero to pursue new ventures, the company said. He remains in his post until December. A company spokesperson said succession plans are in place for all leadership roles and discussions with potential CMO candidates are now underway.

Lark joined the team at Xero to lead global marketing strategy in November 2014. Prior to this, he spent just over two years with Commonwealth Bank as its CMO. He’s also chairman at marketing performance platform vendor, Simple.

Lark has more than 25 years’ experience across Australia, the US and Europe, including marketing leadership roles at Dell Enterprise, Sun Microsystems and Nortel.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in