Marketing Academy opens third round of learning program for next-gen CMOs

The latest Scholarship Programme gives 30 marketing, advertising, media and communications professionals the opportunity to become CMOs

The Marketing Academy has opened nominations for the third year of its marketing learning and mentoring program aimed at creating the next generation of CMOs.

The annual program, which has been rebranded from the Australia Leaders Programme to the Scholarship Programme, provides 30 professionals from the marketing, advertising, media and communications industries the opportunity to build up their leadership capabilities via a nine-month peer-to-peer program. Key elements of the program include one-to-one mentoring from high-profile Australian CEOs, CMOs, marketing experts and agency presidents, a three-day learning bootcamp, regular lectures delivered by global experts, and the chance to work with an executive coach.

The Academy said it has redefined the four ‘Ps’ of marketing into four key learning modules: Personal development; professional development; people development; and purpose.

Scholars need to be nominated by their leaders by 16 December 2016 in order to be considered for the next month, then will undergo a three-stage selection process to secure a place. The next program commences in March 2017.

Scholars must have at least 10 years’ experience in their field, and the Academy said several scholarship places are to be granted to entrepreneurs.

Fifty mentors have lined up to provide their expertise next year, including GroupM CEO, Mark Lollback, Suncorp chief customer experience officer, Mark Reinke, Professor Mark Ritson, PesiCo CEO, Robbert Rietbroeke, and Johnson & Johnson MD, Phillip Lynch.

“Our aim is simple: We want to equip marketing leaders to take their rightful place in the board rooms of the future,” The Marketing Academy’s founder, Sherilyn Shackell, said. “We will enable them to develop the values, beliefs, behaviours and skills to not only be outstanding, but to help change the world we live in.”

During the latest showcase lecture series last week, attendees heard from the 30 emerging leaders of this year’s program about how they are approaching culture, harnessing passion and driving energy to become the leaders of tomorrow.

The Marketing Academy was founded in the UK in 2010 and launched in Australia in 2015. Local sponsors include Google, Commonwealth Bank, News Corp Australia and Microsoft.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

After being in relationship with him for seven years,she broke up with me, I did everything possible to bring her back but all was in vai...

Alice Clarks

Treasury Wine Estates announces new CMO after Marton departs

Read more

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

Latest Podcast

More podcasts

Sign in