Marketing Academy opens third round of learning program for next-gen CMOs

The latest Scholarship Programme gives 30 marketing, advertising, media and communications professionals the opportunity to become CMOs

The Marketing Academy has opened nominations for the third year of its marketing learning and mentoring program aimed at creating the next generation of CMOs.

The annual program, which has been rebranded from the Australia Leaders Programme to the Scholarship Programme, provides 30 professionals from the marketing, advertising, media and communications industries the opportunity to build up their leadership capabilities via a nine-month peer-to-peer program. Key elements of the program include one-to-one mentoring from high-profile Australian CEOs, CMOs, marketing experts and agency presidents, a three-day learning bootcamp, regular lectures delivered by global experts, and the chance to work with an executive coach.

The Academy said it has redefined the four ‘Ps’ of marketing into four key learning modules: Personal development; professional development; people development; and purpose.

Scholars need to be nominated by their leaders by 16 December 2016 in order to be considered for the next month, then will undergo a three-stage selection process to secure a place. The next program commences in March 2017.

Scholars must have at least 10 years’ experience in their field, and the Academy said several scholarship places are to be granted to entrepreneurs.

Fifty mentors have lined up to provide their expertise next year, including GroupM CEO, Mark Lollback, Suncorp chief customer experience officer, Mark Reinke, Professor Mark Ritson, PesiCo CEO, Robbert Rietbroeke, and Johnson & Johnson MD, Phillip Lynch.

“Our aim is simple: We want to equip marketing leaders to take their rightful place in the board rooms of the future,” The Marketing Academy’s founder, Sherilyn Shackell, said. “We will enable them to develop the values, beliefs, behaviours and skills to not only be outstanding, but to help change the world we live in.”

During the latest showcase lecture series last week, attendees heard from the 30 emerging leaders of this year’s program about how they are approaching culture, harnessing passion and driving energy to become the leaders of tomorrow.

The Marketing Academy was founded in the UK in 2010 and launched in Australia in 2015. Local sponsors include Google, Commonwealth Bank, News Corp Australia and Microsoft.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in