Pandora appoints new group head of marketing

Latest hire marks a series of marketing staff appointments by the music streaming service in A/NZ this year

Pandora has snatched up Presto’s former marketing director to head up marketing in A/NZ as part of growing investment into its local marketing capabilities.

Sally Kiernan joins the music streaming service as group marketing director from 7 November. She was most recently marketing director at TV and movie streaming service, Presto, and looked after all aspects of marketing as well as customer care and experience.

Kiernan has more than 15 years of marketing experience and previously worked as head of sales and marketing at NAB wholly-owned subsidiary, UBank, as well as Vodafone Hutchison Australia, Yahoo! and Fairfax’s Sold.com.au digital property.

She’s the latest in a series of marketing appointments made this year by Pandora. Other recent additions include trade marketing manager, Rachael Townsley; data analytics lead, Alvin Santos; and retention marketing manager, Stephen Murdoch.

“I am delighted that Sally will be joining Pandora to lead our marketing efforts across our core group of stakeholders – listeners, advertisers, music makers and our own employee brand,” said Pandora managing director, Jane Huxley.

“Not only does Sally bring a strong background in media, finance, digital and telecommunications, but her leadership experience will be invaluable to Pandora as we look to significantly invest in marketing to grow our listener base, music and advertiser partnerships.”

Kiernan said she was looking forward to working with the Pandora team at a time of transition and growth.

“Pandora has been a real game-changer in the music streaming space in Australia,” she said. “I can’t wait to see what is ahead of us in the months and years to come.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...

Chris B

Bringing community thinking to Optus' customer service team

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in