Pandora appoints new group head of marketing

Latest hire marks a series of marketing staff appointments by the music streaming service in A/NZ this year

Pandora has snatched up Presto’s former marketing director to head up marketing in A/NZ as part of growing investment into its local marketing capabilities.

Sally Kiernan joins the music streaming service as group marketing director from 7 November. She was most recently marketing director at TV and movie streaming service, Presto, and looked after all aspects of marketing as well as customer care and experience.

Kiernan has more than 15 years of marketing experience and previously worked as head of sales and marketing at NAB wholly-owned subsidiary, UBank, as well as Vodafone Hutchison Australia, Yahoo! and Fairfax’s Sold.com.au digital property.

She’s the latest in a series of marketing appointments made this year by Pandora. Other recent additions include trade marketing manager, Rachael Townsley; data analytics lead, Alvin Santos; and retention marketing manager, Stephen Murdoch.

“I am delighted that Sally will be joining Pandora to lead our marketing efforts across our core group of stakeholders – listeners, advertisers, music makers and our own employee brand,” said Pandora managing director, Jane Huxley.

“Not only does Sally bring a strong background in media, finance, digital and telecommunications, but her leadership experience will be invaluable to Pandora as we look to significantly invest in marketing to grow our listener base, music and advertiser partnerships.”

Kiernan said she was looking forward to working with the Pandora team at a time of transition and growth.

“Pandora has been a real game-changer in the music streaming space in Australia,” she said. “I can’t wait to see what is ahead of us in the months and years to come.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in