Social Media
The benefits of Facebook as a platform for communication between organisations and their fans or followers is well established. But Australia’s largest private distance education provider is taking that one step further by using Facebook as a primary platform for supporting students.
Social Media
Chinese e-commerce giant Alibaba Group is investing US$215 million to acquire a minority stake and a seat in the board of Tango, a mobile messaging app from the U.S.
Social Media
TED talks have been inspiring people for the last 30 years with big ideas on technology, entertainment, design, and a slew of other topics. Now TED is taking over Facebook's Paper app with exclusive content to coincide with its annual conference, which kicked off in Vancouver, Canada, on Monday.
Social Media
One of China's most popular social media services, Sina Weibo, filed papers on Friday for an initial public offering in the U.S. with the target of raising US$500 million.
Social Media
An assortment of video ads will soon start appearing in Facebook users' feeds as the company grasps at a larger slice of the lucrative TV advertising market.
Social Media
Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.
Social Media
Women’s rights campaigns are taking over social discovery app, Tinder, to raise awareness of International Women’s Day on 8 March.
Social Media
A large number of likes on Facebook doesn’t always equate to a large amount of brand love, according to a marketing official at Virgin Mobile Australia.
Social Media
Yahoo has acquired Vizify, a company that turns social media data into interactive visual aids such as infographics and videos, adding to the Internet giant's string of acquisitions designed both to get talent and access to new technologies and services.
Social Media
Users of Yahoo services will down the line have to use a Yahoo username to sign on to its services, as the company plans to phase out signing up to these services using Facebook and Google credentials.
Social Media
Luxury holiday destination brand, Club Med, is increasing marketing spend on social media channels in a bid to further drive community engagement, according to its digital strategy leader.
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Facebook will shutter its email service next month, and it's likely that not many people will even notice.
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Think about it: Who should be allowed to see photos of you drunk?
Social Media
LinkedIn users who'd rather not receive job inquiries or other messages, or allow access to their profiles from certain other members, can now block them.
Social Media
The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.
Social Media
LinkedIn has opened up its publishing platform to all members and introduced a raft of new influencers to its content program.
Social Media
Facebook, in a major push to expand its business on smaller screens, has agreed to buy the mobile messaging app WhatsApp for $US16 billion.
Social Media
When's the last time you replied, promptly, to a message sent through Facebook? Aren't sure? Well Facebook, craving more real-time usage of its service, hopes to change that.
Social Media
Socialbakers, a social media analytics company from the Czech Republic that tracks online conversations, has raised $26 million (£15 million) in a move that values the business at close to $200 million.
Social Media
Twitter faces growing pressure to attract new users and dramatically increase engagement on the platform. Can it ever rival the numbers and growth of Facebook?
Social Media
Microsoft is about to make a fresh run at its CRM (customer relationship management) rival Salesforce.com with new capabilities for marketing automation, customer support and social media monitoring.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
