Social Media News, Features, and Interviews

Monitoring brand activity across social media channels, then assigning a sentiment, engagement and ROI value to it, is a key challenge for any marketer. So you can imagine how complicated it gets when the ‘brand’ you represent is Australia.

The latest 2013 Yellow Social Media Report has confirmed what many marketers identified some time ago: That more Australians are connecting to social media using a mobile device instead of a laptop or PC.

Yahoo has confirmed widespread reports that it will acquire the popular blogging service Tumblr, and also promised not to "screw it up." The deal is worth about US$1.1 billion, nearly all in cash.

Yahoo's board of directors has approved spending $US1.1 billion in cash to buy popular blogging site Tumblr, according to The Wall Street Journal.

Members of a U.S. congressional group on privacy wrote Thursday to Google CEO Larry Page requesting information on how the futuristic device handles privacy issues.

While Google promotes its Glass head-mounted display as a new way for people to receive and document information on the fly, several social networking companies including Facebook, Twitter and Tumblr now want a piece of the action, by offering social applications on the device.

Twitter has acquired Lucky Sort, a data analytics company, in a move that could give the social network deeper insights into its users' tweets and how to best place advertisements on its site.

The following ten apps will help you automate your publishing and then analyse who's paying attention and how. It's up to you to get creative and stand out from the crowd.

The Facebook rumour mill is churning with reports that Zuckerberg and company are inching ever closer to sealing the deal on a purchase of the popular crowdsourced navigation app, Waze.

Nearly two-thirds of Australian consumers will stop using a brand that upsets or irritates them through its social media behaviour, a new report claims.

Erin Mulligan Nelson surprised many peers in 2010 when she quit her post as CMO of Dell to join a start-up focused on social data. But after 11 years with the enterprise giant, preceded by a stint in consumer packaged goods at Proctor and Gamble, she was looking for a different challenge.

Australia’s Retail Food Group (RFG) has built an in-house digital team and its first social media command centre as part of efforts to grow its brands online.

If you're only using LinkedIn as a glorified business-card collector, an email replacement or some kind of Facebook counterpart for business contacts, you're missing out on its recruitment potential.

Local marketing is experiencing as much of a transformation in the digital and social media age as consumers and corporates.

When Lorna Jane’s digital strategist, Sam Zivot, joined the retail business just over three years ago, it had 80 Australian shopfronts, was in the midst of rapid growth and was just starting to realise the importance of online engagement.

Facebook is making money, and a good chunk of it is already coming from advertising on phones.

When Dunkin' Donuts executives were deciding how to respond on Twitter and Facebook to the Boston Marathon bombings, they acted like what they are - members of a grieving Boston community.

Australian businesses and their consumers are on different communication plains when it comes to customer service, according to a new report from Fifth Quadrant.

Budweiser is trying to make it easier to make friends -- Facebook friends -- when you're drinking beer.

Twitter is expanding its self-service advertising platform so that any business in the US can pay the site to promote its accounts and tweets.

Facebook has seen some growth in its active users, but Twitter has become the fastest growing social platform in the world, according to Global Web Index.