Social Media
The freewheeling flow of information on public social media sites may cause many people in conservative, highly regulated industries such as financial services to shudder. But one Canadian firm has taken the plunge, believing its employees can use social tools in a safe and ultimately profitable way.
Social Media
Social media can make financial institutions seem less dull and better engage customers, according to officials on a panel at the AB+F Retail Financial Services Forum.
Social Media
Andy Lark is one of Australia’s most high-profile CMOs. So when he says marketing chiefs must be agents of change, you know he must be on to something.
Social Media
Google buys Waze. Yahoo buys Tumblr. Facebook buys Instagram.
Social Media
The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.
Social Media
A US-based social data intelligence provider claims to have found the dollar value of a Tweet for businesses, offering marketers a sought-after revenue metrics into the social sphere.
Social Media
Facebook appears to have a new product up its sleeve that it will unveil on Thursday at its headquarters in Menlo Park, California.
Social Media
Traditional print media and TV remain the two most preferred media channels for Australian consumers to view ads, according to a new survey sponsored by digital and creativity software vendor, Adobe Systems.
Social Media
Picture this: You own a small retail shop. Maybe a restaurant. An angry woman comes into your store and begins complaining--loudly and profanely--about bad service she says she received the prior day. She demands satisfaction--free stuff, mainly--and she's filming all of this on her cell phone. Compounding the problem, you're not actually at the store. There's just a lone, underpaid employee to deal with the increasingly crazy demands of a borderline lunatic ranting about something he wasn't even involved with originally.
Social Media
Taking a page from Twitter's playbook, Facebook started to roll out the use of hashtags.
Social Media
Microsoft has taken the first step in its integration roadmap for SharePoint and Yammer, allowing Office 365 customers to replace SharePoint Online's activity stream with Yammer's.
Social Media
Google CEO Larry Page strongly denied on Friday that Google allowed the U.S. government back door access to its data centers via a controversial snooping program revealed this week called PRISM.
Social Media
A cheery new YouTube video called "Facebook - The Musical" is on its way to going viral at more than 500,000 views during its first few days on the Web, thanks to a campy crew of crooners singing the praises of the social network.
Social Media
Facebook is gearing up for a new project to simplify its advertising platform, making it easier for marketers to decide how to place ads across the site.
Social Media
Until last month, few had heard of Amy's Baking Company Bakery Boutique & Bistro restaurant in the US city of Scottsdale, Arizona. It's a family-owned eatery offering slightly upmarket burgers, pizzas, and cakes.
Social Media
New research released by Microsoft on Tuesday dives into raging debate of whether social tools like Twitter, Microsoft Lync, and Facebook belong in the business realm. Do they enable employees to become more productive, or are they distractions that should be limited in the workplace? The answer, it seems, depends on what country you work in.
Social Media
With Yahoo CEO Marissa Mayer taking steps to transform the company back into a top-tier player, reports are out that Yahoo is in talks to buy Hulu for as much as US$800 million.
Social Media
Over the last three years, Vodafone Hutchison Australia has experienced what every marketer dreads: Consumer backlash on a grand, public scale.
Social Media
This week Twitter announced a bold expansion of its year-old Twitter Cards program, giving marketers a new way to directly obtain interested business leads via the social media service.
Social Media
Twitter has rolled out Twitter Amplify, an official program that lets broadcast companies and their advertisers push out promoted tweets. The move is aimed at tapping into the lucrative second screen market of consumers simultaneously watching TV and interacting through mobile and other devices.
Social Media
Marketers must embrace hyper-targeting, cross-platform campaigning and advanced analytics if they’re to succeed in the digital revolution, Facebook Australia’s head of insight claims.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
