The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Digital Marketing
Thousands of footy fans got into a rather different kind of digital spirit during this year’s Optus WA Football League (WAFL) Grand Final on 1 October.
Social Media
Anti-racist social movements have influenced Australian marketers since Covid arrived in early 2020, according to a report on diversity from Shutterstock.
Digital Marketing
Teaching women basic self-defence moves has been put front and centre in a new TikTok social dance crafted as part of UN Women Australia’s #EmpowerMoves campaign.
Digital Marketing
The middle of a global pandemic might seem like an odd time to take on managing a tourist-oriented retail and entertainment precinct. But for Karen Hugg, her appointment to the role of general manager of The Wharf, Mooloolaba, has given her an opportunity to see firsthand just how important a local community can be in supporting a local tourist asset.
Social Media
A dust storm in 2009 at Bondi markets convinced fashion stallholder, Sandradee Makejev, to go digital.
Social Media
Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.
Social Media
Reckitt has been busy creating wide-ranging and ongoing corporate social responsibility (CSR) projects in the last few years with results for the community and for consumer perception that please Reckitt’s hygiene A/NZ’s director of marketing, Saurabh Jain.
Social Media
Bunnings and JB Hi-Fi have come out trumps for being dependable, inspirational and aspirational in a new survey aimed at finding the most loved retail brands locally and globally.
Digital Marketing
With a view of only four out of 36 official social channels, the University of Sydney’s corporate communications team found it impossible to coordinate messaging, content, or measurement and reporting - let alone work strategically with its eight faculty comms teams.
Social Media
Heightened consumer demand to connect authentically around cultural conversations as well as tentpole TV moments are triggering strong growth in the number of brands investing marketing dollars into Twitter globally and locally.
Digital Marketing
Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.
Digital Marketing
Winning over the millennial generation of consumers and taking advantage of rapid digital take-up has led iconic 90-year-old Australian brand, Dri-Glo, to take its first steps into direct-to-consumer commerce.
Digital Marketing
Woolworths retail media arm, Cartology, has partnered up with YouTube to connect the video platform with its advertising offering for FMCG customers.
Digital Marketing
Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.
Digital Marketing
An update to the Influencer Marketing Code of Practice, and a new Guide to Gifting and Ad Disclosure have been released by the Australian Influencer Marketing Council (AIMCO) to give further clarity to brands, creators and agencies using influencer marketing.
Digital Marketing
Australia’s advertising spend is expected to grow by 9.1 per cent in 2021 as the sector makes a quicker and stronger recovery than expected but will still trail 2019 investment levels as some channels take longer to bounce back from the global pandemic.
Social Media
Lorna Jane has been penalised $5 million by the Federal Court after admitting it made false and misleading consumer claims around its ‘LJ Shield Activewear’ technology suggesting it would prevent customers catching Covid-19.
Digital Marketing
Australian software developer and cybersecurity expert, Mick Esber, will this September launch the beta version of bhapi, a safe social media platform he has developed for Apple and Android.
Social Media
Reddit has made its official debut on Australian shores and brought on former marketer, digital strategist and Woolies X leader, David Ray, as its country manager.
Social Media
A decision to ramp up social media management has given the Gold Coast Titans the means to improve content and community processes, stakeholder reporting and marketing team efficiencies – as well as build that all-important fan base.
Digital Marketing
All the latest martech and ad news from Tableau, Taboola, Sprinklr, Sprout Social, AdColony, Pathmatics, Genesys, PubMatic and HYP Technology.
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As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing