Social Media News, Features, and Interviews

Thousands of footy fans got into a rather different kind of digital spirit during this year’s Optus WA Football League (WAFL) Grand Final on 1 October.

Anti-racist social movements have influenced Australian marketers since Covid arrived in early 2020, according to a report on diversity from Shutterstock.

Teaching women basic self-defence moves has been put front and centre in a new TikTok social dance crafted as part of UN Women Australia’s #EmpowerMoves campaign.

The middle of a global pandemic might seem like an odd time to take on managing a tourist-oriented retail and entertainment precinct. But for Karen Hugg, her appointment to the role of general manager of The Wharf, Mooloolaba, has given her an opportunity to see firsthand just how important a local community can be in supporting a local tourist asset.

A dust storm in 2009 at Bondi markets convinced fashion stallholder, Sandradee Makejev, to go digital.

Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.

Reckitt has been busy creating wide-ranging and ongoing corporate social responsibility (CSR) projects in the last few years with results for the community and for consumer perception that please Reckitt’s hygiene A/NZ’s director of marketing, Saurabh Jain.

Bunnings and JB Hi-Fi have come out trumps for being dependable, inspirational and aspirational in a new survey aimed at finding the most loved retail brands locally and globally.

With a view of only four out of 36 official social channels, the University of Sydney’s corporate communications team found it impossible to coordinate messaging, content, or measurement and reporting - let alone work strategically with its eight faculty comms teams.

Heightened consumer demand to connect authentically around cultural conversations as well as tentpole TV moments are triggering strong growth in the number of brands investing marketing dollars into Twitter globally and locally.

Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.

Winning over the millennial generation of consumers and taking advantage of rapid digital take-up has led iconic 90-year-old Australian brand, Dri-Glo, to take its first steps into direct-to-consumer commerce.

Woolworths retail media arm, Cartology, has partnered up with YouTube to connect the video platform with its advertising offering for FMCG customers.

Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.

An update to the Influencer Marketing Code of Practice, and a new Guide to Gifting and Ad Disclosure have been released by the Australian Influencer Marketing Council (AIMCO) to give further clarity to brands, creators and agencies using influencer marketing.

Australia’s advertising spend is expected to grow by 9.1 per cent in 2021 as the sector makes a quicker and stronger recovery than expected but will still trail 2019 investment levels as some channels take longer to bounce back from the global pandemic.

Lorna Jane has been penalised $5 million by the Federal Court after admitting it made false and misleading consumer claims around its ‘LJ Shield Activewear’ technology suggesting it would prevent customers catching Covid-19.

Australian software developer and cybersecurity expert, Mick Esber, will this September launch the beta version of bhapi, a safe social media platform he has developed for Apple and Android.

Reddit has made its official debut on Australian shores and brought on former marketer, digital strategist and Woolies X leader, David Ray, as its country manager.

A decision to ramp up social media management has given the Gold Coast Titans the means to improve content and community processes, stakeholder reporting and marketing team efficiencies – as well as build that all-important fan base.

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