LinkedIn opens up publishing to everyone

Business-oriented social media player allows all members to publish longform content on its site while announcing new influencers

LinkedIn has opened up its publishing platform to all members and introduced a raft of new influencers to its content program.

To date, only those belonging to LinkedIn’s influencer program could publish long-form content on the portal. In a blog post, LinkedIn director of product management, Ryan Roslansky, said the decision to expand this to all members was about tapping into the insights and knowledge across its membership base as well as helping them build out their ‘professional brand’.

When members publish a post on LinkedIn, their original content will become part of their profile and shared with their network. From today, 25,000 English-speaking members have the ability to publish content, and the capability will be rolled out to multiple languages and territories in coming months.

LinkedIn is also adding a range of new influencers to its list including Nissan CEO, Carols Ghosn; CNBC host and financial expert, Suzie Orman; and Morgan Stanley CEO, James Gorman.

The company claimed since the launch of the influencer program in 2012, each post gets an average of 31,000 views, 250 likes and 80 comments. Existing members include Richard Branson, Martha Stewart, Bill Gates and Australian online retailer, Ruslan Kogan.

Earlier this month, LinkedIn confirmed it had reached 50 million members in Asia-Pacific including more than 5 million members in Australia.

Other LinkedIn news

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Amazing article Mitchell. I really enjoyed the read. Chatbots will be critical in the future evolution of banking and financial services ...

Giridhar Prathap Reddy

7 businesses successfully implementing chatbots

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...

Sebastian Friedrich

Mindshare gets behind blockchain advertising alliance

Read more

Latest Podcast

More podcasts

Sign in