LinkedIn opens up publishing to everyone

Business-oriented social media player allows all members to publish longform content on its site while announcing new influencers

LinkedIn has opened up its publishing platform to all members and introduced a raft of new influencers to its content program.

To date, only those belonging to LinkedIn’s influencer program could publish long-form content on the portal. In a blog post, LinkedIn director of product management, Ryan Roslansky, said the decision to expand this to all members was about tapping into the insights and knowledge across its membership base as well as helping them build out their ‘professional brand’.

When members publish a post on LinkedIn, their original content will become part of their profile and shared with their network. From today, 25,000 English-speaking members have the ability to publish content, and the capability will be rolled out to multiple languages and territories in coming months.

LinkedIn is also adding a range of new influencers to its list including Nissan CEO, Carols Ghosn; CNBC host and financial expert, Suzie Orman; and Morgan Stanley CEO, James Gorman.

The company claimed since the launch of the influencer program in 2012, each post gets an average of 31,000 views, 250 likes and 80 comments. Existing members include Richard Branson, Martha Stewart, Bill Gates and Australian online retailer, Ruslan Kogan.

Earlier this month, LinkedIn confirmed it had reached 50 million members in Asia-Pacific including more than 5 million members in Australia.

Other LinkedIn news

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Dear buyer/ buyer Mandate,We are direct end seller refinery company for the supply of Petroleum products.We have all available in tank, J...

Russian oil & gas trading llc

Starwood VP of marketing: Managing customer expectations requires emotional credit

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Thanks for another excellent post. Where else could anybody get that type of info in such an ideal way of writing? In my opinion, my seek...

Stephan jordan

6 Mobile Marketing Trends to Leverage in 2014

Read more

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in