Social Media News, Features, and Interviews

Social Media

Mobile a top priority for Yahoo in 2013

Yahoo wants to accelerate its development of mobile products geared toward delivery of personalised content, CEO Marissa Mayer said Tuesday, as the company works to stay relevant in a world where smartphones and tablets are becoming dominant.

Digital Marketing

Google discloses tech specs for Glass and bans ads

The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.

Social Media

Twitter locking down deals to stream TV content

Twitter has long been a go-to source for breaking news and silly micro-memes, however the social service may be gearing up to transform into a multi-media über platform. Last week, we learned about Twitter's plans to launch a music streaming service, and now the company is laying the groundwork to stream video content.

Digital Marketing

Facebook targets ads based on actual user purchases

Facebook has launched a program that will target advertisements based on what users have actually purchased, but said that advertisers will not have direct access to information that identifies the user.

Social Media

LinkedIn to buy Pulse, maker of mobile news reader app

LinkedIn, the world's largest professional networking site, continues to beef up its content publishing platform with its agreement to acquire Pulse, which makes a mobile news aggregation, reader and content distribution application.

Social Media

Facebook Home goes after mobile market

Less than a year after Facebook called mobile one of its biggest risks, the social network has made another big move to attack the mobile market.

Social Media

Yahoo buys teenager's mobile app company

Yahoo announced that it is buying Summly, a company that developed an app that condenses information and makes it easily and quickly readable on mobile devices.

Digital Marketing

How you can prepare for real-time marketing

Real-Time Marketing (RTM) isn’t just about responsive or event-based campaigns but about truly understanding and anticipating the needs of the individual customer, Altimeter’s founder said.

Social Media

SXSW 2013: No new Twitter, but marketing and hardware stand out

South by Southwest Interactive is best known as the technology festival that put such social networking mainstays as Twitter and Foursquare on the map. But if there was a 'next big thing' at this year's event, finding it would be pretty hard.

Social Media

Marketers wrestle with Facebook's Graph search

Facebook's Graph Search could be a powerful tool for steering people toward products and services on the social networking site, and marketers are starting to wrestle with the impact it may have on their brands.

Social Media

Getting a grasp on social CRM

The marketing community has been having so much fun with the term social CRM it's hard to know exactly what it means.

Digital Marketing

5 tips for developing successful mobile apps

The initial rush to build mobile apps is settling down, and none too soon. The world has endured the release of a whole lot of mediocre, or even useless, mobile apps. App stores everywhere are chock-full of them.

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

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Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

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Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

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Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

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Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

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