Socialbakers gobbles up $26m in latest funding round led by leading London VC

The Czech firm provides social media analytics software that tracks online conversations

Socialbakers, a social media analytics company from the Czech Republic that tracks online conversations, has raised $26 million (£15 million) in a move that values the business at close to $200 million (£119 million).

The largest investor was Mayfair-based venture capital firm Index Ventures, which has backed over 100 start-up companies across Europe and the US, including Candy Crush creator King and gambling giant Betfair.

Index said Socialbakers is positioned to move from leading the social analytics category to defining the next generation of insight-driven social marketing applications.

Social media analytics is a fast-growing area as an increasing number of companies look to understand their fans' behaviour on Facebook, Twitter, Google+, LinkedIn and YouTube. Socialbakers' clients include large multinational firms such as Samsung, Disney and Nestl.

Socialbakers, founded in October 2008, claims it has seen rapid growth internationally as demand for insight grows with clients wanting to measure hundreds of social properties spread across multiple platforms, countries and industries.

"Socialbakers has successfully met the demands of an accelerating roster of clients in need of intelligent solutions to better measure, manage and produce social marketing campaigns," said Jan Hammer, partner at Index Ventures.

"Socialbakers is positioned to move from leading the social analytics category, to defining the next generation of insight-driven social marketing applications."

Revenues trebled last year at Socialbakers, which has its largest international office in London.

The company also doubled employee headcount from 150 to 300 last year and plans to expand to more than 400 in 2014 with more than 30 languages.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in