Socialbakers gobbles up $26m in latest funding round led by leading London VC

The Czech firm provides social media analytics software that tracks online conversations

Socialbakers, a social media analytics company from the Czech Republic that tracks online conversations, has raised $26 million (£15 million) in a move that values the business at close to $200 million (£119 million).

The largest investor was Mayfair-based venture capital firm Index Ventures, which has backed over 100 start-up companies across Europe and the US, including Candy Crush creator King and gambling giant Betfair.

Index said Socialbakers is positioned to move from leading the social analytics category to defining the next generation of insight-driven social marketing applications.

Social media analytics is a fast-growing area as an increasing number of companies look to understand their fans' behaviour on Facebook, Twitter, Google+, LinkedIn and YouTube. Socialbakers' clients include large multinational firms such as Samsung, Disney and Nestl.

Socialbakers, founded in October 2008, claims it has seen rapid growth internationally as demand for insight grows with clients wanting to measure hundreds of social properties spread across multiple platforms, countries and industries.

"Socialbakers has successfully met the demands of an accelerating roster of clients in need of intelligent solutions to better measure, manage and produce social marketing campaigns," said Jan Hammer, partner at Index Ventures.

"Socialbakers is positioned to move from leading the social analytics category, to defining the next generation of insight-driven social marketing applications."

Revenues trebled last year at Socialbakers, which has its largest international office in London.

The company also doubled employee headcount from 150 to 300 last year and plans to expand to more than 400 in 2014 with more than 30 languages.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

I feel bad for them. It's a shame they are closed now. What do you think about it?

Lisa Deleon

Dick Smith stores set to all close by 30 April

Read more

Latest Podcast

More podcasts

Sign in