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How Lenovo's social strategy is helping bridge the marketing/sales divide

Sales and marketing are supposed to work in harmony, with one supporting the other to achieve the organisation’s revenue goals. In reality, the two functions often are at war. But a new social media strategy, coupled with some good old fashioned sales experience is helping Lenovo to finally bridge the gap.

Social Media

Microsoft's big bet on LinkedIn not just about data

The initial shock of Microsoft's massive $26.2 billion bet on LinkedIn has mostly worn off, but it's still unclear just what Microsoft will do with LinkedIn, how the social network's loyal users will react to related change, and how Microsoft will integrate LinkedIn data with its products.

Digital Marketing

How marketers can seize the mobile moment

Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

Digital Marketing

Oracle ties its social intelligence apps to LinkedIn

Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.

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Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

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Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

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This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

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It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

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I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

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