Qantas, NAB, CommBank and Lenovo among LinkedIn's top marketers list

LinkedIn's most powerful list in Australia highlights the top marketers in the country as well as CEOs and founders

The CMOs and brand leaders of Australia’s largest financial services, travel and retail companies have topped a new list of LinkedIn’s most powerful marketing profiles in Australia.

According to the new 2017 Power profiles list of Australian marketers, the most influential CMOs in the country are Qantas EM group brand and marketing, Stephanie Tully; NAB’s CMO, Andrew Knott, CommBank’s group executive of marketing and strategy, Vittoria Shortt; Lenovo’s Asia-Pacific CMO, Nick Reynolds; and Myer’s executive GM of brand strategy and marketing, Michael Scott.

Joining them on the list are brand manager for the Goodyear Tire and Rubber Company, Cavan Brady, along with several agency CEOs and technologists, namely: M&C Saatchi group CEO, Jaimes Leggett; GroupM director of technical operations, Timothy Whitfield; and MediaCom head of systems and automation, Alex Kirk.

The LinkedIn list is based on the most viewed professionals across different fields. As well as marketers, the social media network also rated the most powerful professionals across CEOs and founders, government, HR and fashion.

In the CEO and founders list were RedBalloon founder, Naomi Simson; Boost Juice founder, Janine Allis; Kogan founder and CEO, Ruslan Kogan; Atlassian founder and owner, Scott Farquhar; and SumoSalad co-founder and CEO, SumoSalad.

They were joined by Telstra’s CEO, Andrew Penn, and Westpac Group CEO, Brian Hartzer, from the longer-standing company field, along with Freelancer.com CEO, Matt Barrie, and Canva co-founder and CEO, Melanie Perkins, on the digital upstart front.

LinkedIn A/NZ country manager, Matt Tindale, said those featured on the list had developed their brand on LinkedIn by sharing their diverse experiences and voicing opinions on topics that matter. LinkedIn has more than 9 million members in Australia and more than 500 million globally.

“These professionals are adding value to the community with their insights, helping our members get better at what they do and achieve their professional goals.”

Tindale also offered up a few tips to others looking to earn a place on the LinkedIn list next year. The first was to invest time in posting articles as well as thoughts and commentary, while the second was to have an authentic perspective. His third piece of advice was to nurture your network.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great article!

Daniel Dan

What robotic process automation can do for marketers

Read more

We can deliver DIP N PAY JP54,JET A1,D2,FOB @Rotterdam CRUDE OIL CIF /DIP N PAY TANKFARM CHINA ,we have sellers that can work based on st...

JSafra Bank

Google+ and Blogger cozy up with new comment system

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in