Qantas, NAB, CommBank and Lenovo among LinkedIn's top marketers list

LinkedIn's most powerful list in Australia highlights the top marketers in the country as well as CEOs and founders

The CMOs and brand leaders of Australia’s largest financial services, travel and retail companies have topped a new list of LinkedIn’s most powerful marketing profiles in Australia.

According to the new 2017 Power profiles list of Australian marketers, the most influential CMOs in the country are Qantas EM group brand and marketing, Stephanie Tully; NAB’s CMO, Andrew Knott, CommBank’s group executive of marketing and strategy, Vittoria Shortt; Lenovo’s Asia-Pacific CMO, Nick Reynolds; and Myer’s executive GM of brand strategy and marketing, Michael Scott.

Joining them on the list are brand manager for the Goodyear Tire and Rubber Company, Cavan Brady, along with several agency CEOs and technologists, namely: M&C Saatchi group CEO, Jaimes Leggett; GroupM director of technical operations, Timothy Whitfield; and MediaCom head of systems and automation, Alex Kirk.

The LinkedIn list is based on the most viewed professionals across different fields. As well as marketers, the social media network also rated the most powerful professionals across CEOs and founders, government, HR and fashion.

In the CEO and founders list were RedBalloon founder, Naomi Simson; Boost Juice founder, Janine Allis; Kogan founder and CEO, Ruslan Kogan; Atlassian founder and owner, Scott Farquhar; and SumoSalad co-founder and CEO, SumoSalad.

They were joined by Telstra’s CEO, Andrew Penn, and Westpac Group CEO, Brian Hartzer, from the longer-standing company field, along with Freelancer.com CEO, Matt Barrie, and Canva co-founder and CEO, Melanie Perkins, on the digital upstart front.

LinkedIn A/NZ country manager, Matt Tindale, said those featured on the list had developed their brand on LinkedIn by sharing their diverse experiences and voicing opinions on topics that matter. LinkedIn has more than 9 million members in Australia and more than 500 million globally.

“These professionals are adding value to the community with their insights, helping our members get better at what they do and achieve their professional goals.”

Tindale also offered up a few tips to others looking to earn a place on the LinkedIn list next year. The first was to invest time in posting articles as well as thoughts and commentary, while the second was to have an authentic perspective. His third piece of advice was to nurture your network.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in