Social Media
The initial shock of Microsoft's massive $26.2 billion bet on LinkedIn has mostly worn off, but it's still unclear just what Microsoft will do with LinkedIn, how the social network's loyal users will react to related change, and how Microsoft will integrate LinkedIn data with its products.
Microsoft has made a big bet on LinkedIn, announcing Monday that it will spend nearly US$26.2 billion to purchase the enterprise-focused social networking and recruiting company.
Social Media
LinkedIn has revealed its list of Australia’s top 10 most influential brands based on their content marketing efforts.
Digital Marketing
Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.
Social Media
Brands and executives that haven’t yet realised social media as a new way of working or seen its potential beyond customer support could be missing out on an opportunity to help their organisations grow.
Digital Marketing
Marketo’s new alliance with LinkedIn to unite marketing automation with LinkedIn’s professional user database worldwide will help bridge a gap between targeting prospects and nurturing leads, GE Capital’s head of performance marketing claims.
Social Media
Facebook may be expanding from a social website where users share photos of their favorite sandwiches and pets, to a network focused on business users.
Social Media
Billions of people use assorted social networking sites, but just how happy are they with the likes of Facebook, Twitter, and the rest? The American Customer Satisfaction Index (ACSI) strives to find out.
Digital Marketing
Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.
Social Media
Twitter offers significantly more value when it comes to getting the message out about events, generates up to four times more revenue and page views than LinkedIn or Facebook, a new Australian report claims.
Social Media
CPA Australia has topped a list of the 10 most influential Australian brands on LinkedIn for content marketing.
Social Media
Marketers from ASX100 brands stretching from Telstra to AMP, NSW Trade and Investment and Foxtel have featured on a new list of Australia’s 10 most engaged marketers on LinkedIn.
Social Media
KLM Dutch Royal Airlines is using social media to support its Meet & Seat boarding experience, which is designed to make it easy for passengers to connect with one another on flights, whether it's for business or social reasons.
Social Media
LinkedIn has introduced a new analytics tool to its content marketing offering which it claims will help brands to quantify and benchmark content posted on its site.
Social Media
LinkedIn users who'd rather not receive job inquiries or other messages, or allow access to their profiles from certain other members, can now block them.
Social Media
LinkedIn has opened up its publishing platform to all members and introduced a raft of new influencers to its content program.
Social Media
Socialbakers, a social media analytics company from the Czech Republic that tracks online conversations, has raised $26 million (£15 million) in a move that values the business at close to $200 million.
Social Media
A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'
Social Media
LinkedIn has crossed the 50 million member threshold across the Asia-Pacific region including more than 5 million members in Australia.
Social Media
LinkedIn is shutting down Intro, its recently launched mobile service for connecting people over email, that raised security concerns.
Leadership
Social media professionals need to have a specific set of communication and technical skills as well as varied experience if you expect them to be a strategic part of your business in 2014.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
