LinkedIn hits 50 million milestone in Asia-Pacific

Social media networking giant also reevals key industries and companies followed by Australians and their regional counterparts

LinkedIn has crossed the 50 million member threshold across the Asia-Pacific region including more than 5 million members in Australia.

According to its latest market research, the figure is nearly three times the size of the social media network’s member base in May 2011, when it launched its regional operations centre in Singapore. Two million members have joined from Australia since that date.

In light of the latest milestone, the company also provided a range of insights into the types of companies, industry sectors and topics proving most prevalent on its network.

The top five companies followed on LinkedIn by Australians are Google, Rio Tinto, Telstra, Commonwealth Bank and National Australia Bank. This differs slightly to the top five companies followed regionally, which are IBM, Hewlett-Packard, Accenture, Google and Tat Consultancy Services.

LinkedIn noted that while the list features mainly global multinationals in the tech sector, home-grown companies are making an appearance in the top five, such as Rio Tinto in Australia, Standard Chartered Bank in Singapore, and Cathay Pacific in Hong Kong.

From an industry sector point of view, financial services leads the list of Australian industry sectors represented on LinkedIn, followed by IT and services and government administration. Rounding out the top five are mining and metals, and hospital and healthcare.

In contrast, IT and services leads pretty much all other countries across the region for top industries on LinkedIn, with the exception of Indonesia, which also reported financial services at the top of the list. This was followed by the oil and energy industry.

LinkedIn introduces and quickly says goodbye to intro
LinkedIn gives businesses more ways to publish content
Telstra jumps into LinkedIn content marketing program

LinkedIn was founded in 2003 and now boasts of 277 million members globally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook:

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

When you’re marketing to a customer, a bunch of that marketing data is actually also peace data. You just haven't looked at it that way,”...

Bill Hopkins

CMOs urged to use ‘peace data’ to create brand purpose while affecting positive social change

Read more

eHarmony should be closed forever for fraud!The success rate of eHarmony is less than 10%.eHarmony is ONLY a 17+ years old obsolete site...


eHarmony: How machine learning is leading to better and longer-lasting love matches

Read more ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

Read more

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in