Facebook may be building social network for the enterprise

Facebook may be expanding from a social website to a network focused on business users.

Facebook's mobile app.
Facebook's mobile app.

Facebook may be expanding from a social website where users share photos of their favorite sandwiches and pets, to a network focused on business users.

The company, which runs the world's largest social network, is preparing to launch a network for the enterprise, according to a report in the Financial Times.

Facebook did not respond to repeated requests for comment.

Reportedly dubbed Facebook at Work, the site is being designed to retain the same Facebook look and feel, including groups and a newsfeed. However, it would also enable users to separate their personal social network, with posts about their wild Saturday night and their kids' antics, from their work network.

With such plans, Facebook would be lining itself up to compete with LinkedIn, a popular business-oriented social network, where professionals connect with each other, profile companies and colleagues and job search.

If the reports of Facebook at Work are accurate, LinkedIn isn't the only company in the social network's crosshairs.

The Financial Times also reported that the new network would enable users to collaborate on shared documents.

That's a direct threat to Google, with both Google Drive and Google Docs, as well as to Microsoft with its SharePoint collaboration tool set and Yammer enterprise social network and Cisco with its collaboration tools.

"Facebook does need to expand its portfolio, and enterprise is a great place for them to gain traction in a market that has real value," said Brian Blau, an analyst with Gartner. "Businesses are lukewarm to social collaboration and enterprise social networking. It's not a given that any vendor will have success. Many haven't and, to me, that means Facebook has a long road ahead to see how they can best fit into the enterprise."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in