Top 10 Australian content marketers on the social media platform includes usual suspects such as Telstra and CommBank, but also some surprises
CPA Australia has topped a list of the 10 most influential Australian brands on LinkedIn for content marketing.
According to the social media platform’s latest content marketing list, the accounting services group pipped high-profile bank brands ANZ and Commonwealth Bank, along with Telstra and Virgin Australia, for the title.
The rankings are based on LinkedIn’s content marketing score, an analytics tool launched in March that tallies up a score based on the number of unique members engaged with content, divided by the active target audience.
Content included under the scoring system ranges from sponsored updates and company pages to employee updates, influencer posts and LinkedIn Groups.
The top 10 brands in Australia is dominated by banking and telecom institutions, without a single media brand in sight. The full list is:
Commenting on the news, CPA Australia content and social media manager, Jillian Bowen, said LinkedIn had given the company options for targeting messages and delivering high levels of ongoing engagement with consumers.
“We’re always looking for ways to connect so that we can drive greater awareness of the benefits of the CPA Australia designation,” she said. “The challenge is finding these various audiences and sharing content with them that relates to their particular career experiences and interests.
“[The LinkedIn partnership] is a very productive partnership and we’re delighted to be listed as one of the top 10 most engaged brands.”
Related: CPA Australia talks about how it’s proving social media’s worth
The Australian results come off the back of LinkedIn’s list of the 10 most influential brands globally, which was dominated by media and IT brands. Forbes topped the global list, followed by the World Economic Forum, Inc, Microsoft, Financial Times, Wall Street Journal, HP, Salesforce, IBM and Mashable.
Click here to see the list of top brands by country on LinkedIn's infographic
LinkedIn Australia director of marketing solutions, Matthew Tindale, said Australian members are increasing their active engagement with brands on the professional social platform.
“The extent to which brands have really embraced our content marketing features across Australia and New Zealand demonstrates the hunger for such a platform for professionals,” he claimed.
More on LinkedIn’s content strategy
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...
Bob
How Remedy is using digital marketing and commerce to drive conversion
yo nice article
Bob
6 Ways to ramp up Social Media to Your Web Design
Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...
Nisha
Cancer Council: Finding the physical-virtual engagement balance post-COVID
yes AI should be a course so many People Use AI https://g-techsolutions.com...
M Abdullah Khan
Is AI on course to take over human creativity? - Modern creative - CMO Australia
Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.
Pooja Gupta
Donut King takes in-store marketing to the next digital level