CPA tops list of Australian brands on LinkedIn for content marketing

Top 10 Australian content marketers on the social media platform includes usual suspects such as Telstra and CommBank, but also some surprises

CPA Australia has topped a list of the 10 most influential Australian brands on LinkedIn for content marketing.

According to the social media platform’s latest content marketing list, the accounting services group pipped high-profile bank brands ANZ and Commonwealth Bank, along with Telstra and Virgin Australia, for the title.

The rankings are based on LinkedIn’s content marketing score, an analytics tool launched in March that tallies up a score based on the number of unique members engaged with content, divided by the active target audience.

Content included under the scoring system ranges from sponsored updates and company pages to employee updates, influencer posts and LinkedIn Groups.

The top 10 brands in Australia is dominated by banking and telecom institutions, without a single media brand in sight. The full list is:

  1. CPA Australia
  2. Cerebral Palsy Alliance
  3. ANZ
  4. Commonwealth Bank
  5. BT Financial
  6. Telstra
  7. Virgin Australia
  8. WorleyParsons
  9. Thiess
  10. Westpac

Commenting on the news, CPA Australia content and social media manager, Jillian Bowen, said LinkedIn had given the company options for targeting messages and delivering high levels of ongoing engagement with consumers.

“We’re always looking for ways to connect so that we can drive greater awareness of the benefits of the CPA Australia designation,” she said. “The challenge is finding these various audiences and sharing content with them that relates to their particular career experiences and interests.

“[The LinkedIn partnership] is a very productive partnership and we’re delighted to be listed as one of the top 10 most engaged brands.”

Related: CPA Australia talks about how it’s proving social media’s worth

The Australian results come off the back of LinkedIn’s list of the 10 most influential brands globally, which was dominated by media and IT brands. Forbes topped the global list, followed by the World Economic Forum, Inc, Microsoft, Financial Times, Wall Street Journal, HP, Salesforce, IBM and Mashable.

Click here to see the list of top brands by country on LinkedIn's infographic

LinkedIn Australia director of marketing solutions, Matthew Tindale, said Australian members are increasing their active engagement with brands on the professional social platform.

“The extent to which brands have really embraced our content marketing features across Australia and New Zealand demonstrates the hunger for such a platform for professionals,” he claimed.

More on LinkedIn’s content strategy

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in