New Australian list of the top 10 marketing individuals on LinkedIn is based on interactions, number of connections and groups
Marketers from ASX100 brands stretching from Telstra to AMP, NSW Trade and Investment and Foxtel have featured on a new list of Australia’s 10 most engaged marketers on LinkedIn.
The list of the top 10, in no particular order, is:
The list was based on an aggregate score using several metrics such as an individual’s site visitation, growth in connections and social actions such as content shares, group posts and discussions over the September-November 2013 period. LinkedIn said it also took into account the total number of companies an individual follows as well as the number of groups they joined.
In a statement, LinkedIn marketing solutions director, Matthew Tindale, said the list showed how marketers from a diverse range of industries are taking to the professional social networking site.
“These marketers are not only crafting their own personal professional brand but are exceptional advocates for the companies they work for,” he said. “LinkedIn… is also being effectively used by marketers to get their company’s message out by sharing quality content with their network.”
Foxtel’s Forrester said she was delighted to be on the list. “The rich source of professional insights that people share helps me discover trends and apply these learnings to my everyday role,” she said in a statement.
LinkedIn recently announced that it had surpassed 50 million users in Asia-Pacific.
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How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
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