Telstra's Andy Bateman and Qantas' Tim McColl Jones among top 10 LinkedIn marketing users

New Australian list of the top 10 marketing individuals on LinkedIn is based on interactions, number of connections and groups

Marketers from ASX100 brands stretching from Telstra to AMP, NSW Trade and Investment and Foxtel have featured on a new list of Australia’s 10 most engaged marketers on LinkedIn.

The list of the top 10, in no particular order, is:

  • Telstra’s director of segment marketing, Andy Bateman (pictured)
  • NSW Trade and Investment’s senior digital strategic, Alana Fisher-Chejoski
  • Foxtel social media manager, Skye Forrester
  • AMP’s director of innovation, communication and social business, Annalie Killian
  • Ramsay Health Care digital media strategist, Damon Klotz
  • Qantas Group executive manager of group brand and marketing, Tim McColl Jones
  • Lend Lease marketing manager for Barangaroo South, Carlee O’Malle
  • Metcash former general manager of marketing, Michele Teague
  • Bankwest senior digital marketing manager, Joe Watkings
  • Hooroo (Qantas Group) head of marketing, Lija Wilson

The list was based on an aggregate score using several metrics such as an individual’s site visitation, growth in connections and social actions such as content shares, group posts and discussions over the September-November 2013 period. LinkedIn said it also took into account the total number of companies an individual follows as well as the number of groups they joined.

In a statement, LinkedIn marketing solutions director, Matthew Tindale, said the list showed how marketers from a diverse range of industries are taking to the professional social networking site.

“These marketers are not only crafting their own personal professional brand but are exceptional advocates for the companies they work for,” he said. “LinkedIn… is also being effectively used by marketers to get their company’s message out by sharing quality content with their network.”

Foxtel’s Forrester said she was delighted to be on the list. “The rich source of professional insights that people share helps me discover trends and apply these learnings to my everyday role,” she said in a statement.

LinkedIn recently announced that it had surpassed 50 million users in Asia-Pacific.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in