Telstra's Andy Bateman and Qantas' Tim McColl Jones among top 10 LinkedIn marketing users

New Australian list of the top 10 marketing individuals on LinkedIn is based on interactions, number of connections and groups

Marketers from ASX100 brands stretching from Telstra to AMP, NSW Trade and Investment and Foxtel have featured on a new list of Australia’s 10 most engaged marketers on LinkedIn.

The list of the top 10, in no particular order, is:

  • Telstra’s director of segment marketing, Andy Bateman (pictured)
  • NSW Trade and Investment’s senior digital strategic, Alana Fisher-Chejoski
  • Foxtel social media manager, Skye Forrester
  • AMP’s director of innovation, communication and social business, Annalie Killian
  • Ramsay Health Care digital media strategist, Damon Klotz
  • Qantas Group executive manager of group brand and marketing, Tim McColl Jones
  • Lend Lease marketing manager for Barangaroo South, Carlee O’Malle
  • Metcash former general manager of marketing, Michele Teague
  • Bankwest senior digital marketing manager, Joe Watkings
  • Hooroo (Qantas Group) head of marketing, Lija Wilson

The list was based on an aggregate score using several metrics such as an individual’s site visitation, growth in connections and social actions such as content shares, group posts and discussions over the September-November 2013 period. LinkedIn said it also took into account the total number of companies an individual follows as well as the number of groups they joined.

In a statement, LinkedIn marketing solutions director, Matthew Tindale, said the list showed how marketers from a diverse range of industries are taking to the professional social networking site.

“These marketers are not only crafting their own personal professional brand but are exceptional advocates for the companies they work for,” he said. “LinkedIn… is also being effectively used by marketers to get their company’s message out by sharing quality content with their network.”

Foxtel’s Forrester said she was delighted to be on the list. “The rich source of professional insights that people share helps me discover trends and apply these learnings to my everyday role,” she said in a statement.

LinkedIn recently announced that it had surpassed 50 million users in Asia-Pacific.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in