New Australian list of the top 10 marketing individuals on LinkedIn is based on interactions, number of connections and groups
Marketers from ASX100 brands stretching from Telstra to AMP, NSW Trade and Investment and Foxtel have featured on a new list of Australia’s 10 most engaged marketers on LinkedIn.
The list of the top 10, in no particular order, is:
The list was based on an aggregate score using several metrics such as an individual’s site visitation, growth in connections and social actions such as content shares, group posts and discussions over the September-November 2013 period. LinkedIn said it also took into account the total number of companies an individual follows as well as the number of groups they joined.
In a statement, LinkedIn marketing solutions director, Matthew Tindale, said the list showed how marketers from a diverse range of industries are taking to the professional social networking site.
“These marketers are not only crafting their own personal professional brand but are exceptional advocates for the companies they work for,” he said. “LinkedIn… is also being effectively used by marketers to get their company’s message out by sharing quality content with their network.”
Foxtel’s Forrester said she was delighted to be on the list. “The rich source of professional insights that people share helps me discover trends and apply these learnings to my everyday role,” she said in a statement.
LinkedIn recently announced that it had surpassed 50 million users in Asia-Pacific.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
This article gave me a better understanding about content creation. I learned a lot like this website https://a2designlab.com/ also offer...
Ryota Miyagi
How Remedy is using digital marketing and commerce to drive conversion
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...
Collins Johnson
3-pronged marketing approach for property disruptor Brickx
With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you can en...
Drishti Khurana
How NRMA’s Arlo the Koala chatbot won over customers