LinkedIn hires Carat CMO as new A/NZ sales chief

Andrea Rule takes up head of enterprise sales post with professional social networking site

Carat CMO, Andrea Rule, is switching media agency for professional social networking and taking up a role with LinkedIn.

Rule has been appointed head of enterprise sales for LinkedIn’s Marketing Solutions business across Australia and New Zealand. She reports to LinkedIn’s director for Marketing Solutions, Prue Cox, and officially takes up the post on 1 April. She replaces Kae Hum, who has now joined Uber.

Rule has spent just shy of two years with Carat, joining the team from Yahoo7, where she was head of brand. Prior to her five years with Yahoo7, she was group business director at the MediaCom group, and also worked as its head of digital.

In her new role at LinkedIn, Rule is tasked with growing the enterprise sales business across A/NZ by helping customers and agencies leverage LinkedIn marketing solutions. Cox said she was excited to have Rule joining the team.

“With over 13 years’ experience in digital sales and marketing, Andrea will perfectly complement our mission to be customer focused and deliver outcome-based solutions,” she said.

Rule said she was also delighted to have the opportunity to lead enterprise sales at LinkedIn. “As a B2B marketer, LinkedIn is the most exciting place to be. I am looking forward to working with a talented team and leading the way in this space for clients,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in