Software

Leadership

HubSpot’s Ryan Bonnici crowned G2 Crowd’s new CMO

G2 Crowd has scooped HubSpot’s Ryan Bonnici as its new CMO to lead global marketing strategy, replacing Adrienne Weissman, who’s been named chief crowd officer and executive vice-president of partnerships.

Digital Marketing

IBM Watson's next trick: Helping you write better

IBM's Watson has already proven its mettle in the kitchen and on game shows, but its latest skill set is one that could help us all: making sure our writing conveys what we want it to.

Digital Marketing

8 ways to make the most out of your customer data

Everyone talks about the importance of big data. But many organizations, although they collect and store customer data, do not put that data to good use -- or they don't know how to.

Digital Marketing

Coming to Firefox: Ads based on your browsing history

Mozilla is on a mission to show that online advertising can be done without violating a user's privacy--or at least not violating it too much. Next week, the beta channel of Firefox will start testing new advertising tiles based on a user's browsing history.

SAP brings new analytics tools to companies large and small

A bumper crop of new analytics tools has arrived for business users over the past few weeks, and on Tuesday SAP rolled out two fresh examples. Both promising simplicity and usability for non-experts, SAP Predictive Analytics 2.0 offers updated capabilities for enterprises seeking insight into large volumes of data such as from the Internet of Things, while a new Edge edition of SAP's Lumira tool targets small and medium-size businesses with data-discovery features.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

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Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

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It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

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If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

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In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...

hill william

Predictions: 9 digital marketing trends for 2019

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