Software

Oracle buys sales order automation specialist BigMachines

Oracle is hoping to differentiate its CRM (customer relationship management) software from the competition with the acquisition of BigMachines, whose cloud-based system helps salespeople quickly put together and price complex orders.

Digital Marketing

HP's big data platform tends to digital marketing

Hewlett-Packard has assembled a number of its data-mining software programs into a service, called the HP Digital Marketing Hub, that can synthesize multiple sources of marketing data to help organizations better identify potential customers.

Social Media

What three big Google updates mean for your SEO strategy

Recent changes to Google's search algorithm, its keyword planner tool and the availability of search query data may have you rethinking your SEO and online marketing strategies, but experts say it's best not to overthink things.

Social Media

Microsoft revamps Yammer's iPad app

Microsoft has enhanced its Yammer enterprise social networking suite's mobile applications, email integration and document collaboration.

Digital Marketing

Splunk dives deeper into business analytics

Splunk continues to enhance its flagship machine data search engine so it can be used by business analysts and managers, in addition to its typical audience of system and network administrators.

Oracle makes 'big data' push even bigger

Oracle is doubling down on "big data" with a number of new products and enhancements to existing ones, in hopes that customers looking to analyze massive amounts of information for business insights will in turn invest further in Oracle.

Digital Marketing

How EDA Used Big Data Analytics to Drive SaaS Revenue

Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to better understand and serve its customers.

Digital Marketing

The art of numbers: Who knew Big Data could look so cool?

A bright orange line emerges from the horizon at the left side of the screen. Getting brighter, it arcs upward--and then suddenly turns ashen gray before falling back to the horizon. More lines follow the first. Thousands upon thousands of lines. The visual is at once beautiful and daunting.

Social Media

Internet.org looks to 'Facebook for Every Phone'

The companies behind Internet.org, the organization formed by Facebook, Qualcomm and several others to bring the Internet to areas that still don't have it, released a document (PDF) yesterday detailing some of their plans for the initiative. One section stands out in particular, if only for its title – Facebook for Every Phone.

Social Media

Computer scientists take hats off to sports bookies

Computer scientists at Carnegie Mellon University say plowing through millions of tweets to gauge fan sentiment probably isn't going to help you make a mint betting on NFL games, though doing this themselves has given them newfound respect for sports bookies.

Social Media

Facebook goes after Twitter and its lock on 'immediacy'

In a new push to compete with Twitter and its lock on immediacy, Facebook took the wraps off two new APIs that enable news organizations to tap into user comments and display them online or on TV in real time.

Digital Marketing

3 Lessons CMOs Take Away From IT's Flawed Approach to Big Data

There's no question that data analytics are playing an increasingly important role for marketing departments, but many marketers aren't getting what they need from the CIO. If IT can't deliver, CIOs should expect CMOs to go around them.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Blog Posts

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

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