Digital Marketing
Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals such as Salesforce.com and IBM in the red-hot software segment.
Oracle is hoping to differentiate its CRM (customer relationship management) software from the competition with the acquisition of BigMachines, whose cloud-based system helps salespeople quickly put together and price complex orders.
Domino's Pizza has announced that it is using Splunk Enterprise to help boost its online and mobile sales business, through the analysis of operational and sales data.
Digital Marketing
Hewlett-Packard has assembled a number of its data-mining software programs into a service, called the HP Digital Marketing Hub, that can synthesize multiple sources of marketing data to help organizations better identify potential customers.
Social Media
Recent changes to Google's search algorithm, its keyword planner tool and the availability of search query data may have you rethinking your SEO and online marketing strategies, but experts say it's best not to overthink things.
Social Media
Microsoft has enhanced its Yammer enterprise social networking suite's mobile applications, email integration and document collaboration.
Social Media
NewsGator wants its Social Sites add-on for SharePoint to handle companies' innovation cycles with a beefed-up set of capabilities for brainstorming, idea evaluation, concept development and execution.
IBM and four universities are planning a research project into cognitive computing, which seeks to build computers that operate in a manner closer to the human mind.
Agribusiness giant Monsanto is paying US$930 million to acquire the Climate Corporation, maker of a software platform that crunches weather-related data in order to help farmers more effectively grow crops.
Digital Marketing
Splunk continues to enhance its flagship machine data search engine so it can be used by business analysts and managers, in addition to its typical audience of system and network administrators.
Gartner said its survey of 720 companies asked about their plans to invest in Big Data gathering and analysis show that almost two-thirds are funding projects or plan to this year, with media/communications and banking firms leading the way.
Oracle is doubling down on "big data" with a number of new products and enhancements to existing ones, in hopes that customers looking to analyze massive amounts of information for business insights will in turn invest further in Oracle.
Digital Marketing
Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to better understand and serve its customers.
Leadership
Like the groundhog waking from hibernation to predict the coming of spring, another notoriously shy mammal recently made its own rare public appearance.
Digital Marketing
A bright orange line emerges from the horizon at the left side of the screen. Getting brighter, it arcs upward--and then suddenly turns ashen gray before falling back to the horizon. More lines follow the first. Thousands upon thousands of lines. The visual is at once beautiful and daunting.
Social Media
The companies behind Internet.org, the organization formed by Facebook, Qualcomm and several others to bring the Internet to areas that still don't have it, released a document (PDF) yesterday detailing some of their plans for the initiative. One section stands out in particular, if only for its title – Facebook for Every Phone.
Digital Marketing
Apple's iBeacons system will enable purchases, contextual marketing, automated check-ins and much more. And it's closer than you think.
Social Media
Computer scientists at Carnegie Mellon University say plowing through millions of tweets to gauge fan sentiment probably isn't going to help you make a mint betting on NFL games, though doing this themselves has given them newfound respect for sports bookies.
Social Media
In a new push to compete with Twitter and its lock on immediacy, Facebook took the wraps off two new APIs that enable news organizations to tap into user comments and display them online or on TV in real time.
Digital Marketing
SAP is expanding its arsenal of data-analysis software with the acquisition of predictive analytics vendor KXEN, announced Tuesday.
Digital Marketing
There's no question that data analytics are playing an increasingly important role for marketing departments, but many marketers aren't getting what they need from the CIO. If IT can't deliver, CIOs should expect CMOs to go around them.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
