Salesforce's new analytics apps will be tailored for specific roles

The first to arrive is Sales Wave Analytics, targeting salespeople

Salesforce's Sales Wave Analytics app
Salesforce's Sales Wave Analytics app

Furthering its push to deliver user-friendly analytics across the enterprise, Salesforce on Thursday unveiled a new series of apps that are each tailored for a specific business context and role.

Earlier this year the company rolled out a collection of mobile updates to its Wave Analytics Cloud offering, and last month it added a new tool focused on big data. Now, the new line of Wave Analytics Apps is intended to extend the Analytics Cloud further with prepackaged templates designed to empower business users in particular job functions with the ability to find context-specific meaning in their data.

The apps will instantly populate CRM data into role-specific accelerator templates for quick deployment, Salesforce said. They'll also uncover historical trends and year-over-year comparisons from any device. Because Wave Analytics Apps are natively integrated with the Salesforce1 Platform, predefined data flows will not only enable changes made in the app to be reflected automatically within Salesforce, but will also update all corresponding metrics in Salesforce related to the changes.

The first to arrive in this new line of apps will be Sales Wave Analytics, with a focus on giving salespeople new tools for managing forecasts, pipelines, team performance and more.

Preconfigured templates included in the app will give users the ability to explore all Salesforce sales data, spanning pipeline management and forecasting, quarterly business reviews and team performance. A sales operations executive could use the tool to instantly conduct a real-time pipeline analysis and cross reference it with product sales performance from her mobile phone to determine whether forecasts need to be reset, for example.

Salesforce holds a "home court advantage" in this area thanks to the integration it can offer at multiple levels, including data assets, tools such as Chatter and its platform as a whole, said Howard Dresner, chief research officer with Dresner Advisory Services.

The company is making big promises, but it should be able to deliver on them, Dresner added.

"If they deliver everything they're saying they will -- all the integration, real best practices and the ability to deploy quickly -- it's compelling," he said.

Of course, it is just a first offering, Dresner pointed out. Still, "it draws a line in the sand."

Now in pilot testing, Sales Wave Analytics is expected to be generally available in English later this year on a monthly, per-user subscription model; pricing will be announced at that time. It will be available on iOS for iPhone, iPad and Apple Watch as well. Additional language and device support will follow. A Wave Platform license is not required.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...

Giridhar Prathap Reddy

NAB taps power of AI chatbots for business customer service

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018

Read more

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Latest Podcast

More podcasts

Sign in