Salesforce's new analytics apps will be tailored for specific roles

The first to arrive is Sales Wave Analytics, targeting salespeople

Salesforce's Sales Wave Analytics app
Salesforce's Sales Wave Analytics app

Furthering its push to deliver user-friendly analytics across the enterprise, Salesforce on Thursday unveiled a new series of apps that are each tailored for a specific business context and role.

Earlier this year the company rolled out a collection of mobile updates to its Wave Analytics Cloud offering, and last month it added a new tool focused on big data. Now, the new line of Wave Analytics Apps is intended to extend the Analytics Cloud further with prepackaged templates designed to empower business users in particular job functions with the ability to find context-specific meaning in their data.

The apps will instantly populate CRM data into role-specific accelerator templates for quick deployment, Salesforce said. They'll also uncover historical trends and year-over-year comparisons from any device. Because Wave Analytics Apps are natively integrated with the Salesforce1 Platform, predefined data flows will not only enable changes made in the app to be reflected automatically within Salesforce, but will also update all corresponding metrics in Salesforce related to the changes.

The first to arrive in this new line of apps will be Sales Wave Analytics, with a focus on giving salespeople new tools for managing forecasts, pipelines, team performance and more.

Preconfigured templates included in the app will give users the ability to explore all Salesforce sales data, spanning pipeline management and forecasting, quarterly business reviews and team performance. A sales operations executive could use the tool to instantly conduct a real-time pipeline analysis and cross reference it with product sales performance from her mobile phone to determine whether forecasts need to be reset, for example.

Salesforce holds a "home court advantage" in this area thanks to the integration it can offer at multiple levels, including data assets, tools such as Chatter and its platform as a whole, said Howard Dresner, chief research officer with Dresner Advisory Services.

The company is making big promises, but it should be able to deliver on them, Dresner added.

"If they deliver everything they're saying they will -- all the integration, real best practices and the ability to deploy quickly -- it's compelling," he said.

Of course, it is just a first offering, Dresner pointed out. Still, "it draws a line in the sand."

Now in pilot testing, Sales Wave Analytics is expected to be generally available in English later this year on a monthly, per-user subscription model; pricing will be announced at that time. It will be available on iOS for iPhone, iPad and Apple Watch as well. Additional language and device support will follow. A Wave Platform license is not required.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in