Salesforce's new analytics apps will be tailored for specific roles

The first to arrive is Sales Wave Analytics, targeting salespeople

Salesforce's Sales Wave Analytics app
Salesforce's Sales Wave Analytics app

Furthering its push to deliver user-friendly analytics across the enterprise, Salesforce on Thursday unveiled a new series of apps that are each tailored for a specific business context and role.

Earlier this year the company rolled out a collection of mobile updates to its Wave Analytics Cloud offering, and last month it added a new tool focused on big data. Now, the new line of Wave Analytics Apps is intended to extend the Analytics Cloud further with prepackaged templates designed to empower business users in particular job functions with the ability to find context-specific meaning in their data.

The apps will instantly populate CRM data into role-specific accelerator templates for quick deployment, Salesforce said. They'll also uncover historical trends and year-over-year comparisons from any device. Because Wave Analytics Apps are natively integrated with the Salesforce1 Platform, predefined data flows will not only enable changes made in the app to be reflected automatically within Salesforce, but will also update all corresponding metrics in Salesforce related to the changes.

The first to arrive in this new line of apps will be Sales Wave Analytics, with a focus on giving salespeople new tools for managing forecasts, pipelines, team performance and more.

Preconfigured templates included in the app will give users the ability to explore all Salesforce sales data, spanning pipeline management and forecasting, quarterly business reviews and team performance. A sales operations executive could use the tool to instantly conduct a real-time pipeline analysis and cross reference it with product sales performance from her mobile phone to determine whether forecasts need to be reset, for example.

Salesforce holds a "home court advantage" in this area thanks to the integration it can offer at multiple levels, including data assets, tools such as Chatter and its platform as a whole, said Howard Dresner, chief research officer with Dresner Advisory Services.

The company is making big promises, but it should be able to deliver on them, Dresner added.

"If they deliver everything they're saying they will -- all the integration, real best practices and the ability to deploy quickly -- it's compelling," he said.

Of course, it is just a first offering, Dresner pointed out. Still, "it draws a line in the sand."

Now in pilot testing, Sales Wave Analytics is expected to be generally available in English later this year on a monthly, per-user subscription model; pricing will be announced at that time. It will be available on iOS for iPhone, iPad and Apple Watch as well. Additional language and device support will follow. A Wave Platform license is not required.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Introducing Branch's mobile referrals https://branch.io/referral/

Bruce Ma

How this ecommerce upstart is building its brand proposition

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in