Salesforce taps Instagram's new API with tailored marketing tools

Marketing Cloud users now have easier access to Instagram's 300 million users

Salesforce's Marketing Cloud now offers Instagram integration.
Salesforce's Marketing Cloud now offers Instagram integration.

Users of Salesforce's Marketing Cloud on Tuesday gained easier access to Instagram's roughly 300 million users thanks to an integration made possible by a new API.

Marketers can now use Salesforce's cloud software to buy and manage Instagram advertising, publish content and offer customer service on the photo and video sharing site, among other capabilities.

Making the new integration possible is Instagram's Ad API, which was originally announced in June. At the time, the site said it would initially open up the application programming interface just to a select group of Facebook marketing partners and agencies.

Instagram is currently testing self-serve buying interfaces and APIs with a small group of partners, it confirmed on Tuesday.

In addition to Salesforce, marketing software vendors Brand Networks, Ampush and Kenshoo were among the companies jumping on board with the Ad API on Tuesday.

Instagram ads will be available to advertisers of all types later this year, the company said.

Instagram will generate $595 million in mobile ad revenues worldwide this year, according to eMarketer. By 2017, it's predicted to reach $2.81 billion worldwide, surpassing Google and Twitter in U.S. mobile display ad revenues, the researcher said.

With the new integration, Salesforce Marketing Cloud's Social.com component now gives advertisers a single platform for buying and managing campaigns on Facebook, Instagram, Twitter and LinkedIn. Its Active Audiences feature, meanwhile, enables them to unlock and sync CRM data in Salesforce to optimize advertising.

The cloud software's Social Studio component helps marketers publish content to Instagram, track campaign performance and share Instagram images across social networks. They can also participate in conversations and resolve customer service issues on the site as well as view analytics offering insight into community feedback, sentiment and trends, Salesforce said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in