Marketing Cloud users now have easier access to Instagram's 300 million users
Users of Salesforce's Marketing Cloud on Tuesday gained easier access to Instagram's roughly 300 million users thanks to an integration made possible by a new API.
Marketers can now use Salesforce's cloud software to buy and manage Instagram advertising, publish content and offer customer service on the photo and video sharing site, among other capabilities.
Making the new integration possible is Instagram's Ad API, which was originally announced in June. At the time, the site said it would initially open up the application programming interface just to a select group of Facebook marketing partners and agencies.
Instagram is currently testing self-serve buying interfaces and APIs with a small group of partners, it confirmed on Tuesday.
In addition to Salesforce, marketing software vendors Brand Networks, Ampush and Kenshoo were among the companies jumping on board with the Ad API on Tuesday.
Instagram ads will be available to advertisers of all types later this year, the company said.
Instagram will generate $595 million in mobile ad revenues worldwide this year, according to eMarketer. By 2017, it's predicted to reach $2.81 billion worldwide, surpassing Google and Twitter in U.S. mobile display ad revenues, the researcher said.
With the new integration, Salesforce Marketing Cloud's Social.com component now gives advertisers a single platform for buying and managing campaigns on Facebook, Instagram, Twitter and LinkedIn. Its Active Audiences feature, meanwhile, enables them to unlock and sync CRM data in Salesforce to optimize advertising.
The cloud software's Social Studio component helps marketers publish content to Instagram, track campaign performance and share Instagram images across social networks. They can also participate in conversations and resolve customer service issues on the site as well as view analytics offering insight into community feedback, sentiment and trends, Salesforce said.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia