Microsoft decided to evaluate an offer for Salesforce after a potential buyer approached the CRM vendor
Less than a week after rumors surfaced that Salesforce.com is fielding buyout offers, Microsoft is reportedly considering throwing its hat in the ring.
Although Microsoft isn't in talks with Salesforce and a deal isn't imminent, Microsoft is evaluating making a bid for the cloud CRM provider after it was approached by another potential buyer, Bloomberg reported Tuesday afternoon.
Salesforce is working with two investment banks to decide how to respond to acquisition offers, and its options range from rejecting all bids to working out a deal, according to Bloomberg, whose information comes from anonymous sources.
Bloomberg first reported last week that Salesforce was working with financial advisors to field bids after it was approached by a potential buyer.
Salesforce has a market capitalization of almost $50 billion, so it could be the target of the largest software acquisition ever.
Microsoft's Dynamics CRM software competes with Salesforce's, although the companies struck a deal a year ago to tightly integrate Salesforce's cloud software with Microsoft's Windows OS and Office 365 cloud email and productivity suite.
Industry observers have speculated other companies that might be interested in acquiring Salesforce include Oracle, IBM and HP.
Neither Salesforce nor Microsoft immediately responded to requests for comment on the Bloomberg report.
Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
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