Microsoft decided to evaluate an offer for Salesforce after a potential buyer approached the CRM vendor
Less than a week after rumors surfaced that Salesforce.com is fielding buyout offers, Microsoft is reportedly considering throwing its hat in the ring.
Although Microsoft isn't in talks with Salesforce and a deal isn't imminent, Microsoft is evaluating making a bid for the cloud CRM provider after it was approached by another potential buyer, Bloomberg reported Tuesday afternoon.
Salesforce is working with two investment banks to decide how to respond to acquisition offers, and its options range from rejecting all bids to working out a deal, according to Bloomberg, whose information comes from anonymous sources.
Bloomberg first reported last week that Salesforce was working with financial advisors to field bids after it was approached by a potential buyer.
Salesforce has a market capitalization of almost $50 billion, so it could be the target of the largest software acquisition ever.
Microsoft's Dynamics CRM software competes with Salesforce's, although the companies struck a deal a year ago to tightly integrate Salesforce's cloud software with Microsoft's Windows OS and Office 365 cloud email and productivity suite.
Industry observers have speculated other companies that might be interested in acquiring Salesforce include Oracle, IBM and HP.
Neither Salesforce nor Microsoft immediately responded to requests for comment on the Bloomberg report.
Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.
In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.
For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.
The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading
Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟
Sylvie
How this alcohol-free spirits brand rode the health and wellness wave
okay this a good newsmaybe i gonna try it
kenzopoker1
CMO's top 8 martech stories for the week - 9 July 2020
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation
One failing brand tying up with another failing brand!
Realist
Binge and The Iconic launch Inactivewear clothing line
I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...
Nancy Tunick
The personal digital approach that's helping Vision RT ride out the crisis