Microsoft decided to evaluate an offer for Salesforce after a potential buyer approached the CRM vendor
Less than a week after rumors surfaced that Salesforce.com is fielding buyout offers, Microsoft is reportedly considering throwing its hat in the ring.
Although Microsoft isn't in talks with Salesforce and a deal isn't imminent, Microsoft is evaluating making a bid for the cloud CRM provider after it was approached by another potential buyer, Bloomberg reported Tuesday afternoon.
Salesforce is working with two investment banks to decide how to respond to acquisition offers, and its options range from rejecting all bids to working out a deal, according to Bloomberg, whose information comes from anonymous sources.
Bloomberg first reported last week that Salesforce was working with financial advisors to field bids after it was approached by a potential buyer.
Salesforce has a market capitalization of almost $50 billion, so it could be the target of the largest software acquisition ever.
Microsoft's Dynamics CRM software competes with Salesforce's, although the companies struck a deal a year ago to tightly integrate Salesforce's cloud software with Microsoft's Windows OS and Office 365 cloud email and productivity suite.
Industry observers have speculated other companies that might be interested in acquiring Salesforce include Oracle, IBM and HP.
Neither Salesforce nor Microsoft immediately responded to requests for comment on the Bloomberg report.
Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game
Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...
Jai
Triple-digit customer database growth, personalised engagement become reality for Stone & Wood