IBM Watson's next trick: Helping you write better

Tone Analyzer can help tweak the attitude in that email before you hit 'send'

IBM's Watson Tone Analyzer.
IBM's Watson Tone Analyzer.
  • IBM's Watson Tone Analyzer.
  • IBM's Watson Tone Analyzer.
  • IBM's Watson Tone Analyzer.
View all images

IBM's Watson has already proven its mettle in the kitchen and on game shows, but its latest skill set is one that could help us all: making sure our writing conveys what we want it to.

Now in experimental mode, Watson Tone Analyzer is a new service that can analyze text for the attitude and tone that underlie it. The tool could help anyone refine an email, marketing message, presentation or blog post before releasing it into the world, IBM said.

"To read a message and to judge the tone conveyed in the message comes naturally to humans," explained Rama Akkiraju, a distinguished engineer and master inventor for IBM Watson User Technologies, in a blog post announcing the project. "But, at times, the tone may be overlooked, undesired or not conveyed well by the author."

Tone Analyzer aims to help correct that problem by assessing writing on three primary dimensions. The first is emotional tone, where it focuses on cheerfulness, negative emotions and anger. Social tone is the second metric it captures by assessing openness, agreeableness and conscientiousness. Finally, writing tone is the third dimension it evaluates in order to provide feedback on how analytical, confident and tentative the writing is.

When it analyzes a passage of text, Tone Analyzer's results include an explanation of which words contributed to which tone; it also offers alternate word suggestions to refine the text and its tone accordingly.

Watson was originally developed by IBM Research to compete with human contestants on the Jeopardy game show using natural language processing and analytics. Since then, the company has been working to commercialize the cognitive computing technology.

Tone Analyzer is the latest addition to IBM's Watson Developer Cloud APIs and SDKs and is now free for English text input on Bluemix; a demo is available there as well.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...

James Doyle

5 tips to boost engagement with gamification from Donut King

Read more

Latest Podcast

More podcasts

Sign in