IBM Watson's next trick: Helping you write better

Tone Analyzer can help tweak the attitude in that email before you hit 'send'

IBM's Watson Tone Analyzer.
IBM's Watson Tone Analyzer.
  • IBM's Watson Tone Analyzer.
  • IBM's Watson Tone Analyzer.
  • IBM's Watson Tone Analyzer.
View all images

IBM's Watson has already proven its mettle in the kitchen and on game shows, but its latest skill set is one that could help us all: making sure our writing conveys what we want it to.

Now in experimental mode, Watson Tone Analyzer is a new service that can analyze text for the attitude and tone that underlie it. The tool could help anyone refine an email, marketing message, presentation or blog post before releasing it into the world, IBM said.

"To read a message and to judge the tone conveyed in the message comes naturally to humans," explained Rama Akkiraju, a distinguished engineer and master inventor for IBM Watson User Technologies, in a blog post announcing the project. "But, at times, the tone may be overlooked, undesired or not conveyed well by the author."

Tone Analyzer aims to help correct that problem by assessing writing on three primary dimensions. The first is emotional tone, where it focuses on cheerfulness, negative emotions and anger. Social tone is the second metric it captures by assessing openness, agreeableness and conscientiousness. Finally, writing tone is the third dimension it evaluates in order to provide feedback on how analytical, confident and tentative the writing is.

When it analyzes a passage of text, Tone Analyzer's results include an explanation of which words contributed to which tone; it also offers alternate word suggestions to refine the text and its tone accordingly.

Watson was originally developed by IBM Research to compete with human contestants on the Jeopardy game show using natural language processing and analytics. Since then, the company has been working to commercialize the cognitive computing technology.

Tone Analyzer is the latest addition to IBM's Watson Developer Cloud APIs and SDKs and is now free for English text input on Bluemix; a demo is available there as well.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in