IBM Watson's next trick: Helping you write better

Tone Analyzer can help tweak the attitude in that email before you hit 'send'

IBM's Watson Tone Analyzer.
IBM's Watson Tone Analyzer.
  • IBM's Watson Tone Analyzer.
  • IBM's Watson Tone Analyzer.
  • IBM's Watson Tone Analyzer.
View all images

IBM's Watson has already proven its mettle in the kitchen and on game shows, but its latest skill set is one that could help us all: making sure our writing conveys what we want it to.

Now in experimental mode, Watson Tone Analyzer is a new service that can analyze text for the attitude and tone that underlie it. The tool could help anyone refine an email, marketing message, presentation or blog post before releasing it into the world, IBM said.

"To read a message and to judge the tone conveyed in the message comes naturally to humans," explained Rama Akkiraju, a distinguished engineer and master inventor for IBM Watson User Technologies, in a blog post announcing the project. "But, at times, the tone may be overlooked, undesired or not conveyed well by the author."

Tone Analyzer aims to help correct that problem by assessing writing on three primary dimensions. The first is emotional tone, where it focuses on cheerfulness, negative emotions and anger. Social tone is the second metric it captures by assessing openness, agreeableness and conscientiousness. Finally, writing tone is the third dimension it evaluates in order to provide feedback on how analytical, confident and tentative the writing is.

When it analyzes a passage of text, Tone Analyzer's results include an explanation of which words contributed to which tone; it also offers alternate word suggestions to refine the text and its tone accordingly.

Watson was originally developed by IBM Research to compete with human contestants on the Jeopardy game show using natural language processing and analytics. Since then, the company has been working to commercialize the cognitive computing technology.

Tone Analyzer is the latest addition to IBM's Watson Developer Cloud APIs and SDKs and is now free for English text input on Bluemix; a demo is available there as well.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Educational activities is always a prestigious approaches in taking time for the smoother operational planning to implement in the long r...

ikuyo

Save the Children's marketing chief swaps not-for-profit for education

Read more

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Latest Podcast

More podcasts

Sign in