New product aims to empower marketers to do more in house

No_code is a software tool aiming to improve CX

A new product has been launched into the Australian market aiming to enable marketers to do more in house. 

CX Lavender has launched a separate technology pure play company, CXTX, to empower marketers to create a better customer experience by simplifying the technology they need. 

The company’s first product to market is no_code, a software tool aiming to enable marketers to produce agency-quality digital marketing in-house, in less time than it takes when engaging agencies or offshore suppliers. 

A cloud-based tool, no_code has a drag-and-drop interface, so marketing departments and business owners without coding or design experience can create responsive eDMs, without writing any code. 

With built-in asset and workflow management technology, no_code coordinates feedback and approvals in one place, keeps all assets on hand in a searchable library. Modular components custom-built to a brand’s guidelines means deeper brand integration and governance that traditional template-based platforms cannot provide. 

No_code is designed to integrate with all major marketing automation platforms, such as Salesforce, IBM Watson and Adobe Marketing Cloud, enhancing creative quality and dynamic content capabilities. 

The full suite of tools will expand within the next six months to include digital display advertising and landing pages, empowering marketers to create end-to-end digital communications in-house. 

CX Lavender founder and chairman, Will Lavender, said there is a growing demand from clients for efficiency and moving their marketing efforts in-house. 

“While marketers are itching for self-reliance, many currently lack the skills to bridge the gap between concept and final outcome – and that’s where CXTX can help. We see no_code as a game-changing tool that has the power to transform the creation of digital communication within marketing departments. CX Lavender’s creative roots have let us take no_code to places others would not go.” 

CXTX head of technology and engineering, Clint Bauer, added the purpose of CXTX is to bridge the divide between complex technology and marketing. 

“Our focus as a company is to develop powerful, simple-to-use technologies that enable marketers to create agency-quality digital communication in-house. No_code is designed from a marketer’s point of view and seamlessly brings the craft and skill of a specialist agency in-house through automated, intelligent software,” he said. 

“Already in use by one major financial client, no_code has received substantial interest from a number of blue-chip companies and brands and we look forward to taking it to the market at large, both locally and overseas.” 

CXTX is a technology company that aims to improve customer experience by simplifying the technology marketers need to connect with their customers.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

Read more

Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

Read more

Latest Podcast

More podcasts

Sign in