New product aims to empower marketers to do more in house

No_code is a software tool aiming to improve CX

A new product has been launched into the Australian market aiming to enable marketers to do more in house. 

CX Lavender has launched a separate technology pure play company, CXTX, to empower marketers to create a better customer experience by simplifying the technology they need. 

The company’s first product to market is no_code, a software tool aiming to enable marketers to produce agency-quality digital marketing in-house, in less time than it takes when engaging agencies or offshore suppliers. 

A cloud-based tool, no_code has a drag-and-drop interface, so marketing departments and business owners without coding or design experience can create responsive eDMs, without writing any code. 

With built-in asset and workflow management technology, no_code coordinates feedback and approvals in one place, keeps all assets on hand in a searchable library. Modular components custom-built to a brand’s guidelines means deeper brand integration and governance that traditional template-based platforms cannot provide. 

No_code is designed to integrate with all major marketing automation platforms, such as Salesforce, IBM Watson and Adobe Marketing Cloud, enhancing creative quality and dynamic content capabilities. 

The full suite of tools will expand within the next six months to include digital display advertising and landing pages, empowering marketers to create end-to-end digital communications in-house. 

CX Lavender founder and chairman, Will Lavender, said there is a growing demand from clients for efficiency and moving their marketing efforts in-house. 

“While marketers are itching for self-reliance, many currently lack the skills to bridge the gap between concept and final outcome – and that’s where CXTX can help. We see no_code as a game-changing tool that has the power to transform the creation of digital communication within marketing departments. CX Lavender’s creative roots have let us take no_code to places others would not go.” 

CXTX head of technology and engineering, Clint Bauer, added the purpose of CXTX is to bridge the divide between complex technology and marketing. 

“Our focus as a company is to develop powerful, simple-to-use technologies that enable marketers to create agency-quality digital communication in-house. No_code is designed from a marketer’s point of view and seamlessly brings the craft and skill of a specialist agency in-house through automated, intelligent software,” he said. 

“Already in use by one major financial client, no_code has received substantial interest from a number of blue-chip companies and brands and we look forward to taking it to the market at large, both locally and overseas.” 

CXTX is a technology company that aims to improve customer experience by simplifying the technology marketers need to connect with their customers.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in