Social Media
Cadbury is giving chocolate lovers a social media-enabled way to discover what Dairy Milk flavour they are best matched with through a new Flavour Matcher app that uses an individual's Facebook personality.
Social Media
Facebook has launched a new photo- and video-sharing app called Slingshot that's aimed squarely at popular cool-kid Snapchat.
Social Media
“Facebook used to be a space for brands to connect with their followers and fans – now we are an advertising platform.” This was part of the opening address from Stephen Scheeler, Facebook’s head of ecommerce, at a retail marketing conference in May.
Social Media
A new Web platform, stronger digital strategy and taste for technology innovation are all playing key roles in the Australian Football League’s (AFL) efforts to lift interactive and timely fan engagement. And according to the group behind the game, they’re also opening up new ways to raise awareness and drive interest in the sport.
Social Media
Facebook is moving to offer users a familiar trade-off: their browsing privacy in return for more targeted advertising. Those who find that no deal at all will be able to use opt-out tools, but all users will be given a little more control over the ads they see.
Social Media
Brands looking to utilise mobile in their marketing and engagement mix must deliver content in a timely way that reflects the consumer’s interests and choices, rather than their own corporate objectives and needs.
Social Media
A stronger set of features, possibly including payments, might be coming to Facebook's messaging properties now that former PayPal president David Marcus has come to work for the social network.
Social Media
Without a fully baked advertising platform, Instagram is building a business with old-school pricing models and direct relationships with agencies and brands. However, Instagram could soon make changes that will negatively impact the reach and efficiency of ad campaigns.
Social Media
Although the memory of a bad date can take a lot longer than 24 hours to truly fade, the dating app Tinder has decided that's plenty of time for its users to share photos with their matches.
Social Media
Social media isn’t just a way of engaging with consumers, it’s also a facilitator in changing the way you do business, Fox Sports head of social media and digital marketing claims.
Social Media
Marketers are failing to take advantage of the rising engagement opportunities available to them via social video channels such as Vine, Instagram Video and Snapchat, a new report claims.
Social Media
News Corp's Lachlan Murdoch believes newspapers still have a "tremendous amount of life left in the them" despite a huge shift to digital technologies.
Social Media
Brands looking for authentic audience and social engagement must produce content that triggers an emotional response then get out of the way of interaction, according to Buzzfeed’s executive director of international strategy.
Social Media
What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'
Social Media
acebook will soon be listening to its users -- literally -- but some of them wish it would cover its ears.
Social Media
Facebook users annoyed with posts from their friends about what songs they're listening to or which earrings they want will soon have less to complain about.
Social Media
It might be time to change the adage "the customer is always right" to, "the customer with the most followers is always right."
Social Media
Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.
Social Media
Facebook has announced the global availability of its Premium Video Ads and supporting video metrics for advertisers across the social media site.
Social Media
Facebook is said to be building a video-messaging app to rival the Snapchat messaging service.
Social Media
Foursquare has made good on its plans to spin off location-based check-ins to a separate app, called Swarm.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
